Ambitious people seeking a can-do city have streamed to Hong Kong for many years, making the city a magnet for talent. This talent magnet is now expanding more than 10 times in size and strength as the Guangdong-Hong Kong-Macao Greater Bay Area opens up to world business.
Anime, TV drama and movie characters attract millions of enthusiasts around the world. Copyright owners, through intellectual property sales and licensing, repackage and design characters to create a variety of trendy products, including this year’s hottest range, collectible toys.
For many years Hong Kong families have marked one date in high-summer on their calendars, that being a day in Book Fair week; and recently two more events – Sports and Leisure Expo and World of Snacks – have ensured that it is a triple mark.
Hong Kong has long been a shopper’s paradise drawing people from all over the world for retail therapy and over the past two decades the fastest growing segment has been consumers from nearby parts of Mainland China.
In spring this year Hong Kong’s art community celebrated the end of travel restrictions by holding an “art spring”, with exhibitions and cultural events including Art Basel (main picture), Art Central, HK Walls and other art collective events at venues such as the Tai Kwun and the Fringe Club.
As the post-pandemic world takes shape, exhibitors and buyers are flocking back to physical exhibitions. At the same time, lifestyle and licensing-product suppliers are adapting to profound shifts in buyers’ tastes and priorities.
As Asia’s cultural and creativity hub, Hong Kong brings together innovative ideas and design talents. As consumers pursue excellence, innovation and quality of life, industries such as fashion, lifestyle, product design and licensing are developing rapidly, creating abundant business opportunities.
Making good use of intellectual property (IP) licensing can help companies boost their brand promotion as well as expand their customer base. Some trendy brands, including tea companies, have developed crossover cooperation with other brands, to increase brand awareness and sales by leveraging both online and offline promotions.
Intellectual property (IP) trading helps comic books stay exposed in the market and maintain their popularity. Hong Kong comic company Culturecom has developed a licensing business by taking advantage of the popularity of online TV movies in Mainland China, generating more creative works across different media and extending the lifetime of their comic creations.
The BIP Asia Forum unites intellectual property professionals and business leaders from all over the world to discuss the latest developments in the IP world, and explore business collaboration opportunities. The 11th edition of the forum was held online on 2-3 December last year with great success, featuring more than 70 prominent speakers sharing their insights and attracting more than 14,000 viewers.