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IP licensing boosts customer base

Making good use of intellectual property (IP) licensing can help companies boost their brand promotion as well as expand their customer base. Some trendy brands, including tea companies, have developed crossover cooperation with other brands, to increase brand awareness and sales by leveraging both online and offline promotions.
LicensingToys & GamesFood & BeveragesHong KongLicensingIPMediaToysGamesBeveragesuccess stories

GBA test bed for proptech

Under the dual pressure of Mainland China’s tightening housing policy and higher operating costs, real estate enterprises in the Guangdong-Hong Kong-Macao Greater Bay Area (GBA) must break new ground for growth. A whitepaper co-produced by Ernst & Young Transactions Limited (EY) and Hong Kong’s Urban Land Institute (ULI) outlines the role of property technology (proptech) in this transformation.

Watch company expands its horizons

Hong Kong businesses are known for their flexibility and adaptability. A family-owned factory, now in its second generation, has faced constant challenges since the current owner took over the operation, so it took the decision to actively diversify.

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