Experiential marketing has become a hot topic among sales and marketing professionals.

An innovative Hong Kong bedding producer finds many appropriately sleepy customers in the Greater Bay Area.

Putting IP to bed

Mammals and dinosaurs appeared at much the same time, about 200 million years ago.

Following a global reset, small, nimble players such as start-ups should seize the day.

Adaptability rules

Walk half a block down any street in the Central business district of Hong Kong and you will pass people from two dozen countries and regions.

The online BIP Asia Forum shows travel restrictions are no barrier for the exchange of information, ideas and talent.

Hong Kong open for IP business

Asia's cultural creativity and innovation have developed vigorously in recent years, with more and more companies using intellectual property (IP) systems to protect IP rights.

As technologies advance, sharing patents is becoming a new trend.

Bright prospects for pooled IP

Lightning-fast technological advances are drastically realigning core industries in Hong Kong, such as finance, trade and professional services, and many businesses are trying to map their way through this ever-changing maze.

Hong Kong’s Innovation & IP Week will keep businesses up to speed on a rapidly changing tech universe.

Season of innovation

The world’s move from an industrial economy to one based on innovation brings a need to streamline trading in intellectual property (IP) – the oil of the post-industrial realm.

A leading global professional services firm seeks to accurately value intellectual property assets as global economies shift from industrial to innovative.

IP flexes value muscle

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Innovative technologies such as smart technology, fintech and metaverse change not only people&rsquo;s lives but also the landscape of intellectual property. In response to this trend, the 12th edition of Business of IP Asia (BIP Asia) Forum gathered together government officials, IP experts and professionals, as well as business leaders from across the world to explore the many possibilities under the theme &lsquo;Creating New Values, Discovering New Frontiers&rsquo;, providing a platform for stakeholders to shed light on how sectors in the Asian IP market could seize the opportunities and cope with the challenges.

BIP Asia

IP flexes value muscle

Putting IP to bed

Adaptability rules

Hong Kong open for IP business

Bright prospects for pooled IP

Season of innovation

BIP Asia 2022: IP Ecosystem Flourishes with Technology

Business of IP Asia Forum 2021: Unleashing Innovation for Sustainability and Growth

Business of IP Asia Forum 2020 Online | Open Innovation: Driving Collaboration in Times of Change

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