Entertainment

For many years Hong Kong families have marked one date in high-summer on their calendars, that being a day in Book Fair week; and recently two more events – Sports and Leisure Expo and World of Snacks – have ensured that it is a triple mark.

Summers brings long days, monsoon rains and the Book Fair! This fixture on the city’s calendar focuses on youth this year, and the youngsters can also enjoy the fun of the Sports and Leisure Expo, and fill up with snacks before and after.

FILMART and EntertainmentPulse, organised by the Hong Kong Trade Development Council (HKTDC), assembled more than 7,300 leading entertainment figures from 41 countries and regions.

The HKTDC Hong Kong International Film and TV Market (FILMART) ¬– highlight of the month-long citywide Entertainment Expo Hong Kong (EEHK) – drew cheerful crowds as it opened in the Hong Kong Convention and Exhibition Centre (HKCEC) on Monday.

MarketingPulse offers Asia’s marketers, agencies and e-commerce experts a knowledge exchange and partnership building platform. Apart from obtaining latest market intelligence and learning best-practices from industry leaders, participants can build cross-sector connections and discover latest customer experience innovations by joining. Together with eTailingPulse, the 2-in-1 event stages inspirational talks from creative minds of leading brands and agencies, practical know-how workshops on digital strategies, as well as vibrant networking opportunities to connect attendees with experts in Hong Kong and around the world.

Hong Kong has a long history as an entertainment hub, drawing talents, investors and merchants from all over the world – and providing a bridge to the world’s largest entertainment market in Mainland China. The digitisation of the entertainment world, which moved into overdrive as a result of COVID-19 control measures, is bringing significant change to the industry, and companies need to know how to adapt.