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Media world converges on FILMART, EntertainmentPulse

FILMART and EntertainmentPulse, organised by the Hong Kong Trade Development Council (HKTDC), assembled more than 7,300 leading entertainment figures from 41 countries and regions.
Film / Audio-Visu...Hong KongEntertainmentFilmMedia

IP licensing boosts customer base

Making good use of intellectual property (IP) licensing can help companies boost their brand promotion as well as expand their customer base. Some trendy brands, including tea companies, have developed crossover cooperation with other brands, to increase brand awareness and sales by leveraging both online and offline promotions.

Comics for TV offer IP opportunities

Intellectual property (IP) trading helps comic books stay exposed in the market and maintain their popularity. Hong Kong comic company Culturecom has developed a licensing business by taking advantage of the popularity of online TV movies in Mainland China, generating more creative works across different media and extending the lifetime of their comic creations.

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