Making good use of intellectual property (IP) licensing can help companies boost their brand promotion as well as expand their customer base. Some trendy brands, including tea companies, have developed crossover cooperation with other brands, to increase brand awareness and sales by leveraging both online and offline promotions.
Intellectual property (IP) trading helps comic books stay exposed in the market and maintain their popularity. Hong Kong comic company Culturecom has developed a licensing business by taking advantage of the popularity of online TV movies in Mainland China, generating more creative works across different media and extending the lifetime of their comic creations.
Pressure on business performance as a result of the COVID-19 pandemic and Sino-US trade tensions has, along with intense interest in environmental, social and governance (ESG) concerns among regulators and stakeholders, have placed companies, both public and private, under the microscope.
With a presence in Hong Kong, Malaysia, Singapore, Thailand and Indonesia, lunch-dating agency Lunch Actually deploys a matching algorithm that has successfully played cupid to more than 4,500 couples to date, Co-founder and CEO Violet Lim said.
The 30th HKTDC Hong Kong Book Fair wrapped up on Tuesday, 23 July, having drawn nearly 1 million visitors to browse through the books and related materials which the exhibitors offered; a wide range of thematic events and presentations also proved a drawcard.
The tech-savvy and big-spending 20-somethings and teenagers of Mainland China were in the spotlight at the Hong Kong Trade Development Council’s (HKTDC) MarketingPulse conference, held at the Hong Kong Convention and Exhibition Centre.