HKTDC Hong Kong International Licensing Show (HKILS) is one of the most licensing-focused exhibitions in the region. It provides a one-stop platform for global licensors and brands to explore business opportunities with licensees, licensing agents and traders from all over the world.
Making good use of intellectual property (IP) licensing can help companies boost their brand promotion as well as expand their customer base. Some trendy brands, including tea companies, have developed crossover cooperation with other brands, to increase brand awareness and sales by leveraging both online and offline promotions.
Intellectual property (IP) trading helps comic books stay exposed in the market and maintain their popularity. Hong Kong comic company Culturecom has developed a licensing business by taking advantage of the popularity of online TV movies in Mainland China, generating more creative works across different media and extending the lifetime of their comic creations.
The Belt and Road Summit is a premier international platform for promoting business collaboration along the Belt and Road. The summit gathers senior government officials and business leaders from countries and regions along and beyond the Belt and Road to exchange insights on multilateral cooperation and explore concrete business opportunities.
The Asian Licensing Conference Online (ALC) is a one-stop online platform for global licensors and brands to explore business opportunities with licensees, licensing agents and traders from all over the world. The event also provides industry players with the opportunity to get up to date on market intelligence, trends and opportunities.
The 2022 Asian Licensing Conference brings together top-notch global licensing executives and Asian entrepreneurs with the aim of shaping an Asian agenda for the worldwide licensing industry. This is an opportunity for participants to gather the latest market intelligence, expand their network of contacts and explore business opportunities for cross-sector collaboration and partnership in Mainland China and the rest of Asia.
From virtual masterpieces to immersive escape rooms, the licensing industry, for one, has been quick to adapt to the new post‑COVID-19 pandemic reality. This was the key message underlined time and again at the recent 2021 virtual edition of the Licensing Expo, an annual event traditionally held in Las Vegas.