MarketingPulse session explores strategies based on values, passions and connections

Ignite imagination to win over Gen Z

Platform costs and exchange rates form main concerns

Online exporters see good sales ahead

The inaugural Hong Kong Shopping Festival, organised by the Hong Kong Trade Development Council (HKTDC) and supported by the Government of the Hong Kong SAR, will be held from 1 to 31 August across e-commerce platforms in Mainland China.

Shopping festival opens up US$2 trillion digital market for Hong Kong’s online retailers.

Fast-track to mainland for SMEs

The massive market in neighbouring Mainland China has led many business people from Hong Kong and abroad to set up e-commerce enterprises in the city, but they often find the market hard to enter.

A month-long HKTDC festival helps Hong Kong SMEs expand their online business in Mainland China.

Opening up giant e-commerce market

As e-commerce matures, many transport-focused logistics companies find freight-management a pain point, given the large number of clients.

HKTDC helps a smart logistics platform from Hong Kong to set up in Bangkok.

Smooth landing in Thailand

The vast e-commerce market in Mainland China is unique as well as enormous, posing a challenge for Hong Kong SMEs that want to tap access it.

Hong Kong SMEs have a chance to learn how to monetise mainland e-commerce traffic.

Opening vast cross-border market

The Hong Kong Trade Development Council (HKTDC) is organising the 34th edition of the HKTDC Hong Kong Book Fair from 17 to 23 July, a popular summer event, which typically draws some one million Hong Kong residents and visitors of all ages.

Sports and Leisure Expo, World of Snacks complete trio of HKTDC family-friendly events in July.

Book Fair returns to Hong Kong

Consumer goods makers in Hong Kong are eager to expand into the massive Mainland China market.

Pavilion at Consumer Goods Expo showcases distinctive products and brands.

Hainan has taste of Hong Kong style

April brings a rush of Hong Kong Trade Development Council (HKTDC) creativity and lifestyle events, held close together for the convenience of both exhibitors and visitors who wish to attend several.

Lifestyle events present fashion items, home goods, gifts and more.

April brings feast of creativity

The Hong Kong Trade Development Council (HKTDC) visited Dublin last month to better understand the business environment in Ireland, explore cooperation opportunities and promote Hong Kong’s unique advantages.

The HKTDC strengthens links between Hong Kong and Ireland, a leading food producer and technology powerhouse.

Pearl meets Emerald

Rapid advances in technology, especially AI, are transforming the marketing universe. Industry players gathered in Hong Kong this week to find out about the latest developments.

Parallel marketing, e-tailing conference draws 1,600 industry professionals

MarketingPulse and eTailingPulse come to a close

The entertainment and arts world converges on Hong Kong every March, bringing exciting activities for both visitors and residents, making Hong Kong even more lively and boosting collaboration between different sectors and art forms.

The HKTDC’s month-long annual Entertainment Expo returns, as the Hong Kong SAR Government launches Art March.

Entertainment world flocks to Hong Kong

The diverse intellectual property and licensing business in Hong Kong is integrated into many fields beyond information technology. Brand licensing helps owners develop creative products and services and brings new business opportunities.

Firm brings the world’s first entertainment display linked to the popular board game to a tourist hot-spot.

Hong Kong innovator offers new Monopoly entertainment experience

A knowledge exchange and partnership building platform, eTailingPulse offers Asia’s marketers, agencies and e-commerce experts the latest market intelligence and a chance to learn best practices from industry leaders.

How to build up brands and customer experiences, as shopping moves more and more online.

EtailingPulse

MeetSocial accelerates Middle East expansion via Hong Kong platform.

Building digital bridges

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<p>MarketingPulse and eTailingPulse attract over 1,500 global industry professionals</p>
<p>Global marketing and branding experts analyse market trends and new post-pandemic opportunities</p>

MarketingPulse & eTailingPulse 2023 – Event Highlights

Innovative technologies such as smart technology, fintech and metaverse change not only people&rsquo;s lives but also the landscape of intellectual property. In response to this trend, the 12th edition of Business of IP Asia (BIP Asia) Forum gathered together government officials, IP experts and professionals, as well as business leaders from across the world to explore the many possibilities under the theme &lsquo;Creating New Values, Discovering New Frontiers&rsquo;, providing a platform for stakeholders to shed light on how sectors in the Asian IP market could seize the opportunities and cope with the challenges.

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