New Singapore and Malaysia edition complements Chinese Mainland campaign.

Hong Kong Shopping Festival opens up ASEAN opportunities

HKTDC’s E-Commerce Express enables SMEs to capture global business opportunities.

Opening doors to online business

Health tea brand embarks on e-commerce journey with HKTDC support.

Brewing a new chapter

MeetSocial accelerates Middle East expansion via Hong Kong platform.

Building digital bridges

Month-long campaign promotes Hong Kong products on mainland e-commerce platforms.

Festival connects SMEs with online shoppers

Survey highlights e-commerce opportunities for related brands and products.

Hong Kong’s reputation can lift online sales in Mainland China

Return of popular online campaign will see mainland netizens “shop till they drop”.

Shopping Festival shines spotlight on Hong Kong brands

The second edition of the Festival will help SMEs access Mainland China’s vast e-commerce market.

Hong Kong Shopping Festival returns in August

Consumer research uncovers advantages for Hong Kong products and brands

ASEAN’s promising e-commerce markets

This year’s theme is Inspiring Possibilities

MarketingPulse and eTailingPulse to shine spotlight on emerging trends

Seminars, consultancy services focus on e-commerce pain points for SMEs

HKTDC unveils expanded Hong Kong Shopping Festival programme

Platform costs and exchange rates form main concerns

Online exporters see good sales ahead

The Mainland China e-commerce market has been the world’s largest online retail market for 11 consecutive years, with online retail sales surpassing RMB15 trillion last year, an 11% year-on-year increase.

Hong Kong products make their mark in the world’s largest online retail market

Shopping Festival helps Hong Kong SMEs expand into the mainland via e-commerce

The massive market in neighbouring Mainland China has led many business people from Hong Kong and abroad to set up e-commerce enterprises in the city, but they often find the market hard to enter.

A month-long HKTDC festival helps Hong Kong SMEs expand their online business in Mainland China.

Opening up giant e-commerce market

More than 280 brands joined this year’s Hong Kong Shopping Festival in the Chinese Mainland.

Hong Kong companies embrace cross-border e-commerce

Learn about latest market updates and insights to empower your business.

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This year&rsquo;s MarketingPulse X eTailingPulse attracted over 1,700 industry professionals. More than 85 esteemed e-commerce pioneers, brand leaders, marketing experts and innovative entrepreneurs from around the globe took part in 30 themed sessions, InnoTalks and practical sharing sessions. Watch the highlights now and relive the day&rsquo;s most exciting moments.

MarketingPulse X eTailingPulse 2026 - Relive the day’s most exciting moments

The Hong Kong Trade Development Council (HKTDC) and the Guangdong-Hong Kong-Macao Greater Bay Area Development Office co-organised the inaugural GoGBA Day (22 September). This business support event aims to engage members of the international business community in Hong Kong that are currently underserved in terms of up-to-date business information on the Guangdong-Hong Kong-Macao Greater Bay Area (GBA). The physical part of the hybrid on-site/online event was held at the HKTDC SME Centre at the Hong Kong Convention and Exhibition Centre.<br /> <br />The half-day event featured a series of seminars offering practical business tips and updates on the latest developments in the GBA to prepare international enterprises to "go GBA" via Hong Kong. The event received an overwhelming response with more than 160 participants attending the seminars at the venue while 260 participants joined the online webinar. At the same time, 65 business advisory sessions and one-on-one consultation meetings were arranged for 47 companies at the venue to facilitate business partnerships and opportunities.<br /> <br />The joint seminars welcomed officials from various authorities in the GBA, along with industry leaders and market experts from banking and other sectors, to share their insights and business know-how with international medium-sized enterprises and start-ups, helping them get equipped to set up business and succeed in the GBA via the Hong Kong platform. A wide range of topics was discussed, including the business landscape in the GBA and key incentives and subsidies for start-ups and businesses in the areas of tax, banking and investment.

E commerce