Digital marketing

Generative artificial intelligence has been much in the news and businesses continue to explore its potential and applications. Google Cloud strategy consultant Michael Yung – who has more than 30 years’ experience in the IT field, particularly in the Internet, e-commerce and travel technology sectors – believes generative AI and other AI technologies that can help small and medium-sized enterprises (SMEs), especially B2B firms.

As face-to-face events ramp up in Hong Kong following the end of travel restrictions, the marketing world flocked to the city for two marketing and sales conferences held in hybrid digital-physical form. The conferences ran in parallel with the HKTDC Hong Kong International Film and TV Market (FILMART) and associated Entertainment Expo Hong Kong.

Supply-chain disruptions driven by the COVID-19 pandemic and associated control measures severely disrupted computer hardware production, creating strong demand for cloud-based software-as-a-service (SaaS) applications.