Social commerce is a well-established concept – the term appeared nearly two decades ago – but this branch of e-commerce is continually evolving, leaving marketing and sales professionals navigating through a shifting maze.
ChatGPT, developed by OpenAI, an artificial intelligence (AI) research and development company, can quickly generate clear text content by learning and understanding reams of language data and can even actively write stories. As AI technology advances exponentially, it is inevitable that the industry will worry about whether traditional jobs will be replaced by AI in the near future.
Hong Kong showcased its innovation and technology (I&T) strengths at three fairs last week, including the first-ever InnoEX co-organised by the Government of the Hong Kong Special Administrative Region (HKSAR) and the Hong Kong Trade Development Council (HKTDC), held concurrently with the Hong Kong Electronics Fair (Spring Edition) and Hong Kong International Lighting Fair (Spring Edition).
Generative artificial intelligence has been much in the news and businesses continue to explore its potential and applications. Google Cloud strategy consultant Michael Yung – who has more than 30 years’ experience in the IT field, particularly in the Internet, e-commerce and travel technology sectors – believes generative AI and other AI technologies that can help small and medium-sized enterprises (SMEs), especially B2B firms.
The first-ever InnoEX, jointly organised by the Government of the Hong Kong Special Administrative Region (HKSAR) and the Hong Kong Trade Development Council (HKTDC), which is running in conjunction with the HKTDC Hong Kong Electronics Fair (Spring Edition) and HKTDC Hong Kong International Lighting Fair (Spring Edition).
Web 3.0, blockchain, the Metaverse and other nascent technologies are at the cutting edge of industrial development and naturally create a need for agile, skilled and dynamic software developers. The Guangdong-Hong Kong-Macao Greater Bay Area is a hotspot of industrial development, generating strong demand for expertise in these technologies.
Innovation and technology (I&T) play important roles in Hong Kong's development blueprint, especially in the growing demand for smart-city technologies and applications, bringing more opportunities for technology companies and start-ups.
Small and medium-sized enterprises often believe AI is out of their reach and belongs to large firms. But SMEs have an even greater need for machine-learning solutions. As AI applications such as ChatGPT grow, the massive range of possible applications becomes clear. From graphic design to augmented reality models, advertising to copywriting, all these tasks can be done within one click. To SMEs with limited resources, AI saves lots of time and money while boosting productivity significantly. The Digital Academy is running a series of webinars on deploying AI for SMEs.
Hong Kong start-up RaSpect specialises in remote building inspections using drones to gather the data and artificial intelligence technology to process it – faster, more accurate, more comprehensive and safer method than traditional manual building inspections.
At a webinar entitled “Exploring the Metaverse: How SMEs Can Get Started”, organised recently by Hong Kong Trade Development Council (HKTDC) Research, industry experts explained business models and applications that small and medium-sized enterprises (SMEs) can use to access the metaverse through non‑fungible tokens (NFTs). Louis Chan, Principal Economist (Global Research) of the HKTDC, said SMEs with limited resources should draw up comprehensive plans for metaverse development, and learn how to use products such as NFTs for brand‑building, and ensure good management of the metaverse community.
A Hong Kong-based start-up has launched a phygital art and entertainment social marketplace. With the platform’s unique artificial intelligence (AI) tools, companies can co-create useful non-fungible tokens (NFTs) with artists on-demand as eco-friendly corporate gifts, loyalty program stamps and membership cards in a growing Web3 digital economy.
The rise of the metaverse is set to change the way individuals and businesses interact with the real world. This seminar/workshop, titled “Exploring the Metaverse: Creating Digital Assets”, will examine how a Hong Kong-based global leader in games, blockchain and artificial intelligence (AI), is spearheading the creation of a user-generated content ecosystem to ensure its home city can continue to thrive in a new decentralised digital era.
The metaverse can offer an effectively unlimited virtual business space to enterprises. Many Hong Kong firms are gradually incorporating the metaverse into their business, integrating online and offline resources, creating synergies and exploring new business opportunities.