GBA

Marketing to eyes and ears is relatively easy – you can send sounds and images around the world in an instant.

The InnoClub integrated platform for SMEs, jointly run by the Hong Kong Trade Development Council (HKTDC) and Hang Seng Bank, launched its Start-up GBA Study Tour programme last month.

Business activity in Guangdong-Hong Kong-Macao Greater Bay Area showed solid gains in the first quarter of this year, but expectations remained unchanged, indicating businesses remained cautious.

The Hong Kong Trade Development Council's (HKTDC) Hong Kong International Film and Television Market (FILMART) promoted cross-regional exchanges this year, including cooperation between the HKTDC and Thailand, Shanghai, Guangzhou and other regions. Key production houses also leveraged the event’s platform to establish connections with potential partners and customers in overseas markets.

With the opening of two more GoGBA business support centres in Huizhou and Zhaoqing, the Hong Kong Trade Development Council now has physical support offices in all nine mainland cities of the vibrant and rapidly growing Guangdong-Hong Kong-Macao Greater Bay Area.

The pandemic and associated supply chain disruptions caused headaches for firms importing and distributing branded products from overseas, with consignments delayed and increased logistics costs.