MarketingPulse

Build your own universe

Non-fungible tokens (NFTs) are pulling real-world assets into the metaverse and giving them value in the content-owner-driven world of Web 3.0. But since the metaverse is content-only and everyone can create items from scratch, or even virtualise real-world performers and let them live forever, why not go all-virtual?

Film / Audio-Visu...Hong Kong Taiwan FILMART MarketingPulse AI AR VR (Virtual Reali...

An integrated branding and marketing conference where global marketers, brands, advertising agencies, media, enterprises and innovation professionals will discuss marketing trends, exchange best marketing practices and explore new collaborations in Asia. From defining new marketing strategies to events that connect players and catalyse development, MarketingPulse is not only a conference, but an inspiring rendezvous to explore new frontiers in global markets.

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Marketing in a changed world

MarketingPulse Online, a two-day virtual conference organised by the Hong Kong Trade Development Council (HKTDC), attracted an audience of more than 21,000 from over 50 countries and regions across the globe.

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Digits take pandemic pulse

The COVID-19 pandemic has shaken up the marketing world both in what marketers do – they must cope with seismic shifts in product and service demand – and how marketers do things – restrictions on travel and physical contact have turbo-charged digitisation in the industry.

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