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Hainan has taste of Hong Kong style


Pavilion at Consumer Goods Expo showcases distinctive products and brands.


Consumer goods makers in Hong Kong are eager to expand into the massive Mainland China market.

The Hong Kong Trade Development Council (HKTDC) set up the Style Hong Kong Pavilion at the China International Consumer Products Expo in Haikou on the island province of Hainan, where Hong Kong companies had the opportunity to promote high-quality consumer goods brands and connect with mainland buyers.

Peter Wong, HKTDC Regional Director for Southern China, said: “The HKTDC attaches great importance to the CICPE, a national international consumer goods platform, and has set up the Hong Kong Style Pavilion at the Expo for four consecutive years, linking the advantages of the Hainan Free Trade Port with the complementary strengths of Hong Kong as an international business hub.

“This brings high-quality products from Hong Kong companies to global consumers, helping Hong Kong companies promote their brands, expand their markets and business networks and seize the development opportunities presented by dual circulation.”

Integrating trade promotion and retail exhibition, the Pavilion had three exhibition areas: Food and Health Products, Home Life and Personal Care Products, and Fashion Trends, promoting mid- to high-end products from Hong Kong.

The Pavilion featured many well-known Hong Kong brands, such as On Kee Seafood, furniture and household necessities brand Sea Horse and nutritional and health food giant Catalo.

AUSupreme, a listed health products company in Hong Kong, has taken part in several CICPE editions. The company set up an investment firm in Hainan and makes good use of Hong Kong’s international business platform.

The industrial policy of the Hainan Free Trade Port allows AUSupreme to use cross-border e-commerce as a channel to take high-quality overseas products across the mainland, successfully expanding the firm's business.

Chan Hyun-wan, brand operations director of exhibitor Dailywin Watch Products Mfg. Ltd. said the Expo helped the company increase product awareness and expand to the mainland market.

“In the future, we will continue to rely on the industries in the Guangdong-Hong Kong-Macao Greater Bay Area to further deepen the connection with the Hainan Free Trade Port, strengthen industrial links between Hong Kong, Guangdong and Hainan and open more stores in the mainland.”

The Hong Kong Style Pavilion arranged a series of exciting activities to attract interest, including more than 30 exhibitor product introductions and food tastings.

Authentic Hong Kong snacks, including Salty Lemon Seven-up, curry fish balls and French toast, allowed buyers and consumers to experience Hong Kong cuisine.

CICPE featured more than 4,000 brands from some 70 countries and regions, attracting more than 55,000 buyers from around the world, including Japan, Korea, Singapore and the United Kingdom.

The Expo welcomed 370,000 visitors, including B2C buyers attending  on its public days.

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