IP

As the post-pandemic world takes shape, exhibitors and buyers are flocking back to physical exhibitions. At the same time, lifestyle and licensing-product suppliers are adapting to profound shifts in buyers’ tastes and priorities.

As Asia’s cultural and creativity hub, Hong Kong brings together innovative ideas and design talents. As consumers pursue excellence, innovation and quality of life, industries such as fashion, lifestyle, product design and licensing are developing rapidly, creating abundant business opportunities.

In recent decades, Hong Kong has transformed from a manufacturing powerhouse into a trade and services centre. As the city seeks to diversify and re-industrialise, intellectual-property (IP) is bound to grow in importance.

Making good use of intellectual property (IP) licensing can help companies boost their brand promotion as well as expand their customer base. Some trendy brands, including tea companies, have developed crossover cooperation with other brands, to increase brand awareness and sales by leveraging both online and offline promotions.

Intellectual property (IP) trading helps comic books stay exposed in the market and maintain their popularity. Hong Kong comic company Culturecom has developed a licensing business by taking advantage of the popularity of online TV movies in Mainland China, generating more creative works across different media and extending the lifetime of their comic creations.

The BIP Asia Forum unites intellectual property professionals and business leaders from all over the world to discuss the latest developments in the IP world, and explore business collaboration opportunities. The 11th edition of the forum was held online on 2-3 December last year with great success, featuring more than 70 prominent speakers sharing their insights and attracting more than 14,000 viewers.