Fashion

The Hong Kong Trade Development Council (HKTDC) set up the Hong Kong Fashion Pavilion at the third China International Consumer Goods Fair (Consumer Expo) and led 22 Hong Kong companies to the exhibition, promoting more than 50 high-quality brands of mid-to-high-end consumer goods, and expanding the huge domestic market.

Asia’s leading fashion event located in Hong Kong, Fashion InStyle (formerly Hong Kong Fashion Week) fosters business opportunities throughout the industry supply chain upstream and downstream, enlightens fresh thinking, empowers unbridled creativity and emboldens emerging talents. Fashion InStyle forms a comprehensive one-stop platform to connect exhibitors, buyers and all members of the trade around the world.

To introduce a technology brand well established in Europe, but new to Asia, Martino Criveller, Company Director, Passo Avanti Limited, made use of the shop window provided by Hong Kong Trade Development Council (HKTDC) trade fairs.

Fashion-conscious office workers in Central, Hong Kong, have long turned to IL Sarto Tailor – a local specialty tailor focussing on Italian-style, custom-made suits – for such sartorial needs. Yet, the fallout from the pandemic meant many face-to-face meetings were shelved and working from home became routine. Office workers no longer needed to dress to the nines in order to meet customers, which abruptly halved IL Sarto’s business. The brand adapted immediately: in addition to focusing on wedding suits, and launching casual and women's clothing lines, the tailor also plans to open a store in the United Kingdom to capitalise on demand there for tailor-made clothing, particularly in London.

Social-distancing rules led to many nail salons closing during the COVID-19 pandemic, prompting two university classmates to step out of their comfort zones and invest a significant sum in starting up a home-based nail art business. The duo design and produce relatively environmentally friendly and easy-to-use nail art stickers that allow even novices to easily decorate their own nails.

Food and fashion fulfil people’s fundamental needs – something that’s recognised by Hong Kong-based innovation platform The Mills Fabrica, which is focused on cultivating start-ups engaged in these two fields.