A flagship event in the Hong Kong-Guangdong Cooperation Week, Chic Hong Kong will introduce Hong Kong’s excellent brands and characteristic designs to consumers in Shenzhen and the Guangdong-Hong Kong-Macao Greater Bay Area, including consumer electronics and technology products, smart home products, food and beverages, trendy clothing, hygiene and epidemic prevention products.
The Hong Kong Trade Development Council (HKTDC) set up the Hong Kong Fashion Pavilion at the third China International Consumer Goods Fair (Consumer Expo) and led 22 Hong Kong companies to the exhibition, promoting more than 50 high-quality brands of mid-to-high-end consumer goods, and expanding the huge domestic market.
Asia’s leading fashion event located in Hong Kong, Fashion InStyle (formerly Hong Kong Fashion Week) fosters business opportunities throughout the industry supply chain upstream and downstream, enlightens fresh thinking, empowers unbridled creativity and emboldens emerging talents. Fashion InStyle forms a comprehensive one-stop platform to connect exhibitors, buyers and all members of the trade around the world.
To introduce a technology brand well established in Europe, but new to Asia, Martino Criveller, Company Director, Passo Avanti Limited, made use of the shop window provided by Hong Kong Trade Development Council (HKTDC) trade fairs.
Fashion-conscious office workers in Central, Hong Kong, have long turned to IL Sarto Tailor – a local specialty tailor focussing on Italian-style, custom-made suits – for such sartorial needs. Yet, the fallout from the pandemic meant many face-to-face meetings were shelved and working from home became routine. Office workers no longer needed to dress to the nines in order to meet customers, which abruptly halved IL Sarto’s business. The brand adapted immediately: in addition to focusing on wedding suits, and launching casual and women's clothing lines, the tailor also plans to open a store in the United Kingdom to capitalise on demand there for tailor-made clothing, particularly in London.
Social-distancing rules led to many nail salons closing during the COVID-19 pandemic, prompting two university classmates to step out of their comfort zones and invest a significant sum in starting up a home-based nail art business. The duo design and produce relatively environmentally friendly and easy-to-use nail art stickers that allow even novices to easily decorate their own nails.
Food and fashion fulfil people’s fundamental needs – something that’s recognised by Hong Kong-based innovation platform The Mills Fabrica, which is focused on cultivating start-ups engaged in these two fields.
The trade show, established in 1991, was revamped as bi-annual event and moved from Beijing to Shanghai in 2015. In order to strengthen business connections between Hong Kong and other cities in the Guangdong-Hong Kong-Macao Greater Bay Area (GBA), and to identify more business opportunities for Hong Kong garment businesses in the GBA, the HKTDC will launch the first Hong Kong Pavilion at the China International Fashion Fair’s “CHIC Shenzhen/GBA” event – the GBA edition of the well-established CHIC Shanghai.
Founded by a senior fashion designer in Hong Kong, Moonone Collection Limited has expanded into overseas markets and helped to nurture a new generation of clothes designers through cross-border cooperation with multinational artists.
Digital transformation and a shift to sustainable operations are developments that are impacting most industries across the world – and fashion is no exception. This was amply demonstrated at the 2022 edition of Asia’s premier fashion event, CENTRESTAGE.
Organised by the Hong Kong Trade Development Council (HKTDC) and sponsored by Create Hong Kong (CreateHK) of the Hong Kong Special Administrative Region (HKSAR) Government, CENTRESTAGE returns to the spotlight from 9 to 11 September. The three-day event will open to fashion buyers and also the general public, featuring a number of in-person as well as virtual exhibitions, with visitors able to immerse themselves in augmented reality (AR) and virtual reality (VR) interactive experiences.
The rise of so-called “fast fashion” over the past two decades enabled consumers to buy a wider range of clothes at low prices, rapidly boosting the fashion industry worldwide – but the fast fashion trend has led to a string of environmental and sustainability concerns.
Hong Kong-born designer Winnie Tang (main picture, right) and her friend Kitty Chan (main picture, left) started their first business at the age of 14. They bought fashion items from Korea and sold them on a Hong Kong online platform, then brought them to the Australian market.
Hong Kong is renowned for bespoke tailoring, with many using a tailor for office wardrobes or formalwear. After more than 20 years of tailoring for men, Frederieke van Doorn was keen to begin offering tailored pieces for women. She established her luxury fashion brand, Frey, in September 2021 and has already opened a boutique on Queen’s Road Central on Hong Kong Island. The brand has an off-the-rack range, which offers everything from shirt dresses to trench jackets, in addition to bespoke tailored garments.