United Kingdom

Boasting the longest life expectancy in the world, Hong Kong generates strong demand for medical and health services and products. Hong Kong company Enlighten developed a wireless home-care system to ensure elderly people could easily call for assistance. With the help of the Hong Kong Trade Development Council's (HKTDC) Transformation Sandbox (T-box) programme, they successfully expanded into the UK market.

Fashion-conscious office workers in Central, Hong Kong, have long turned to IL Sarto Tailor – a local specialty tailor focussing on Italian-style, custom-made suits – for such sartorial needs. Yet, the fallout from the pandemic meant many face-to-face meetings were shelved and working from home became routine. Office workers no longer needed to dress to the nines in order to meet customers, which abruptly halved IL Sarto’s business. The brand adapted immediately: in addition to focusing on wedding suits, and launching casual and women's clothing lines, the tailor also plans to open a store in the United Kingdom to capitalise on demand there for tailor-made clothing, particularly in London.

Food and fashion fulfil people’s fundamental needs – something that’s recognised by Hong Kong-based innovation platform The Mills Fabrica, which is focused on cultivating start-ups engaged in these two fields.