United Kingdom

Boasting the longest life expectancy in the world, Hong Kong generates strong demand for medical and health services and products. Hong Kong company Enlighten developed a wireless home-care system to ensure elderly people could easily call for assistance. With the help of the Hong Kong Trade Development Council's (HKTDC) Transformation Sandbox (T-box) programme, they successfully expanded into the UK market.

Links between China and the Arabian Peninsula date back centuries – the Aladdin legend reputedly originated in China and marine trade with and through Arabia long predated links with Europe – so it is no surprise that Hong Kong reached out to Saudi Arabia and the United Arab Emirates after travel restrictions ended.

Hong Kong and the United Arab Emirates are both gateways to and connection hubs for large, fast-growing regions – Mainland China and the Persian Gulf respectively.

In a fast-changing world the Middle East has become an economic hot-spot with many fast-growing economies which are rapidly diversifying beyond their traditional reliance on energy exports.

Hong Kong fully opened its doors on 6 February, admitting travellers without PCR tests or COVID vaccine requirements, reviving the city’s role as a global financial hub and gateway to Mainland China.

Fashion-conscious office workers in Central, Hong Kong, have long turned to IL Sarto Tailor – a local specialty tailor focussing on Italian-style, custom-made suits – for such sartorial needs. Yet, the fallout from the pandemic meant many face-to-face meetings were shelved and working from home became routine. Office workers no longer needed to dress to the nines in order to meet customers, which abruptly halved IL Sarto’s business. The brand adapted immediately: in addition to focusing on wedding suits, and launching casual and women's clothing lines, the tailor also plans to open a store in the United Kingdom to capitalise on demand there for tailor-made clothing, particularly in London.