Western Europe
Think Business, Think Hong Kong campaign in Paris
France has had a long, constructive relationship with Hong Kong. To further strengthen bilateral ties, the Hong Kong Trade Development Council (HKTDC) chose Paris as the first destination outside of Asia for its Think Business, Think Hong Kong (TBTHK) campaign, following the end of COVID-19 travel restrictions.
Financing journey to net zero
Ireland was historically a farming country, and agriculture remains an important industry there though financial services, especially fintech, have since come to the fore. Conversely Hong Kong went from trade to manufacturing before becoming a global financial services centre.
Virtual nurse finds takers in UK
Boasting the longest life expectancy in the world, Hong Kong generates strong demand for medical and health services and products. Hong Kong company Enlighten developed a wireless home-care system to ensure elderly people could easily call for assistance. With the help of the Hong Kong Trade Development Council's (HKTDC) Transformation Sandbox (T-box) programme, they successfully expanded into the UK market.
Bespoke tailor London bound
Fashion-conscious office workers in Central, Hong Kong, have long turned to IL Sarto Tailor – a local specialty tailor focussing on Italian-style, custom-made suits – for such sartorial needs. Yet, the fallout from the pandemic meant many face-to-face meetings were shelved and working from home became routine. Office workers no longer needed to dress to the nines in order to meet customers, which abruptly halved IL Sarto’s business. The brand adapted immediately: in addition to focusing on wedding suits, and launching casual and women's clothing lines, the tailor also plans to open a store in the United Kingdom to capitalise on demand there for tailor-made clothing, particularly in London.
Healthcare start-up hits a high note
A serial entrepreneur based in Hong Kong for more than 20 years, France-born Sophie Martineau set up her medical supplies business Aquila Healthcare under the brand AquilaVIE in 2020. The launch was in response to the COVID-19 pandemic, when demand for personal protective equipment (PPE) such as masks rapidly outpaced supply.
Big data brings machine earning
Two years ago, Big Data & AI World was the last trade show welcoming visitors to the ExCel exhibition and convention centre prior to the United Kingdom succumbing to its first COVID-19 lockdown. The ensuing period proved to be an exciting one in terms of digital transformation, with more and more businesses going online throughout the course of the outbreak.
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