France has had a long, constructive relationship with Hong Kong. To further strengthen bilateral ties, the Hong Kong Trade Development Council (HKTDC) chose Paris as the first destination outside of Asia for its Think Business, Think Hong Kong (TBTHK) campaign, following the end of COVID-19 travel restrictions.
Hong Kong businesses are known for their flexibility and adaptability. A family-owned factory, now in its second generation, has faced constant challenges since the current owner took over the operation, so it took the decision to actively diversify.
A serial entrepreneur based in Hong Kong for more than 20 years, France-born Sophie Martineau set up her medical supplies business Aquila Healthcare under the brand AquilaVIE in 2020. The launch was in response to the COVID-19 pandemic, when demand for personal protective equipment (PPE) such as masks rapidly outpaced supply.
Noting that advertising campaigns often feature unrealistically shaped models, Hong Kong Model Camp seeks to encourage clients to accept themselves for who they are. The local start-up’s clients range from wannabe models to professionals keen to act more confidently in meetings.
Among the worst losers in the COVID-19 outbreak, the catering sector has suffered as the number of diners and drinkers in restaurants and bars first slumped on contagion fears, then faced restrictions on customer numbers or were shut altogether.
Luxury products and sustainability might not seem to belong on the same shelf but French cosmetics start-up La Bouche Rouge has found strong demand for its eco-friendly lines, including a healthy interest in Hong Kong.