sourcing 202602-03 thematic (children) EN

Innovation and sustainability themes herald a dynamic 2026 sourcing season.

Flagship toys and baby products fairs welcome the world

As Hong Kong and Mainland China end travel curbs and internal controls continue to ease, the city is again open to business for the Year of the Rabbit.

The Hong Kong and Mainland China border reopening brings a welcome return of physical displays and face-to-face networking.

Visitors flock to physical events

As Hong Kong reopens its doors to Mainland China and the world at large, the Hong Kong Trade Development Council (HKTDC) will roll out a full season of global trade fairs and conferences, coupled with a plethora of overseas promotions, to create opportunities for the Hong Kong, mainland and international business communities.

The HKTDC will roll out a wide range of fairs, conferences and promotions after Hong Kong and Mainland China resume travel.

Feast of events as gates reopen

The year opened with a flurry of activity for the Hong Kong Trade Development Council (HKTDC) as the first events held after the reopening of the border with Mainland China and easing of COVID-19 restrictions on overseas travel drew heavy traffic.

The first HKTDC fairs held since the lifting of travel restrictions show an encouraging response from exhibitors and buyers.

Child’s play draws crowds

Like many parents of young children, Australian expatriates Jade Poon and Natalie Chow found their Hong Kong homes were becoming cluttered with toys – many of which their toddlers no longer even played with. Friends since their schooldays and keen to live more sustainably, the pair decided this was wasteful. So in April 2019, Ms Poon, a human resources executive, and Ms Chow, a marketing executive-turned-entrepreneur, came up with the idea to establish Happy Baton, Hong Kong’s first toy rental subscription service.

Worries over wasted resources lead two expats to found a toy library for educational playthings.

Sharing economy in toy room

Making good use of intellectual property (IP) licensing can help companies boost their brand promotion as well as expand their customer base. Some trendy brands, including tea companies, have developed crossover cooperation with other brands, to increase brand awareness and sales by leveraging both online and offline promotions.

Content creators’ Cross-sectoral cooperation across brands generates fresh business opportunities.

IP licensing boosts customer base

The HKTDC Hong Kong Toys & Games Fair provides an excellent platform for exhibitors to showcase an extensive array of innovative and smart tech toys, creating brilliant business opportunities for buyers to explore. Spotlights include the Brand Name Gallery, which highlights renowned brands. Kidult World features hobby goods, magic, action and war games and models that appeal to grown-ups. Smart-Tech Toys showcases hi-tech games and toys featuring virtual reality (VR), augmented reality (AR) and app-controlled functions. Green Toys presents high-quality toys that are made from eco-friendly and recycled materials.

Event showcasing fun and educational gadgets for all ages, flagships a group of child-focused fairs.

HKTDC Hong Kong Toys & Games Fair

Toy industry leaders will air their views on the market recovery in Shanghai as well as the latest sourcing trends and supply chain developments in Mainland China. They will also explore online marketing trends and strategies for promoting toy products.

Industry leaders will join this webinar to address post-pandemic toy industry developments in Mainland China.

Tracking toy market trends

The outlook among Hong Kong exporters saw a marked improvement in the second quarter of 2022 as a receding COVID-19 pandemic helped to revive freight flows and manufacturing activity.

Hong Kong manufacturers are showing the most optimism for the Japan market and the toy sector.

Export outlook picks up

Long popular among adults and children, especially males, the colourful and ever-changing LEGO toy brick set is striving to change its image as a lad’s plaything: the brand recently launched a number of products to make girls feel relevant.

Known to generations as a supplier of building sets for budding architects and engineers, a world-leading toymaker is shedding its boys-only image by making fashion statements.

Creative toys take to catwalk

More than 500 brands from all across Mainland China took part in the 11th International Kids’ Education Expo, which recently took place at Guangzhou’s Poly World Trade Center Exhibition Hall.

The demand for online teaching resources and better designed kindergarten facilities grows apace across Mainland China.

Education starts early

The COVID-19 pandemic has wrought profound and rapid changes on homes, businesses and societies across the world – in many cases accelerating trends that were already in place.

The work-from-home trend leads householders to change priorities on interior design.

Millennials seek digital toytown

Managing intellectual property (IP) is an important facet of start-up development. Mood Aware Environment (MAE) and Upmood co-founder Charles Lo took part in IPHatch Hong Kong 2019.

A third-generation Hong Kong toymaker wins kudos for using IP to put his business on the high-tech track.

Digital emotional rescue

Science was in the driver’s seat as the HKTDC Hong Kong Toys & Games Fair launched the 2020 exhibition year for the Hong Kong Trade Development Council (HKTDC) early in January.

Green issues, digital playthings and STEM educational games were key trends at the toys, baby and stationery shows.

Science at play

Playful energy at toys, baby fairs marks bright start to Hong Kong’s trade calendar.

Buyers and public converge at vibrant IP showcase

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Hear from exhibitors at the 52nd HKTDC Hong Kong Toys &amp; Games Fair, 17th HKTDC Hong Kong Baby Products Fair and 24th Hong Kong International Stationery &amp; School Supplies Fair about their experience at the fairs, the advantages of exhibiting in Hong Kong, and how the fairs connected suppliers and buyers from around the world.

Hong Kong advantages – Toys & Games Fair, Baby Products Fair, Stationery & School Supplies Fair 2026

Daniel Chun of Oxford Co., Ltd. talks to the HKTDC at the HKTDC Hong Kong Toys &amp; Games Fair. The 51st HKTDC Hong Kong Toys &amp; Games Fair, the 16th HKTDC Hong Kong Baby Products Fair and the 23rd Hong Kong International Stationery &amp; School Supplies Fair, jointly organised by the HKTDC and Messe Frankfurt (HK) Ltd, were held at the Hong Kong Convention and Exhibition Centre on 6-9 January 2025. The three fairs brought together 2,500 exhibitors from 34 countries and regions, including pavilions from Hong Kong, Mainland China, Asia and Europe, presenting cross-industry business opportunities to visitors.

HK Toys & Games Fair 2025 – “One minute with” Daniel Chun of Oxford Co., Ltd.

HKTDC Hong Kong Toys &amp; Games Fair: <a href="http://hktoyfair.hktdc.com/">http://hktoyfair.hktdc.com/</a> HKTDC Hong Kong Baby Products Fair: <a href="http://hkbabyfair.hktdc.com/">http://hkbabyfair.hktdc.com/</a> Hong Kong International Stationery &amp; School Supplies Fair: <a href="http://hkstationeryfair.com/">http://hkstationeryfair.com/</a>

Hong Kong means business – HK Toys & Games, Baby Products, and Stationery & School Supplies Fairs

HKTDC Hong Kong Toys &amp; Games Fair: <a href="http://hktoyfair.hktdc.com/" target="_blank" rel="noopener noreferrer">http://hktoyfair.hktdc.com/</a> HKTDC Hong Kong Baby Products Fair: <a href="http://hkbabyfair.hktdc.com/" target="_blank" rel="noopener noreferrer">http://hkbabyfair.hktdc.com/</a> Hong Kong International Stationery &amp; School Supplies Fair: <a href="http://hkstationeryfair.com/" target="_blank" rel="noopener noreferrer">http://hkstationeryfair.com/</a>

Jovian Wu of Guangdong Qman Toys Industry Co., Ltd talks to the HKTDC at the 49th Hong Kong Toys &amp; Games Fair on 9-12 January 2023. The return of in-person fairs embraces opportunities upon border re-opening and attracted over 250 exhibitors from the mainland at the Toys &amp; Games Fair. The Fair is supported by the Guangdong Province Department of Commerce&rsquo;s Cantonese Business Go Global programme and they were ready to showcase a wide range of uniquely designed toys products. HKTDC Hong Kong Toys &amp; Games Fair: <a href="http://hktoyfair.hktdc.com/" target="_blank" rel="noopener noreferrer">http://hktoyfair.hktdc.com/</a>

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