The Hong Kong Trade Development Council (HKTDC) is introducing themed days from 15-18 August for its five major summer events in August.

Four themed days to headline five concurrent August fairs

Annual family-favourite Food Expo returns

The Hong Kong Trade Development Council (HKTDC) set up the Hong Kong Fashion Pavilion at the third China International Consumer Goods Fair (Consumer Expo) and led 22 Hong Kong companies to the exhibition, promoting more than 50 high-quality brands of mid-to-high-end consumer goods, and expanding the huge domestic market.

Fashion Pavilion at China International Consumer Expo on Haikou Island brings city’s brands into the mainland.

Hong Kong firms adopt island style

Mainland China presents massive domestic sales opportunities. The Hong Kong Trade Development Council (HKTDC) led Hong Kong companies to participate in the China International Import Expo (CIIE) in Shanghai last year and helped Hong Kong companies find partners to introduce organic and healthy foods from countries along the Belt and Road to the mainland market.

A Hong Kong health-food distributor gears up to bring fresh organic products from near and far into Mainland China.

Bringing a world of health home

Social-distancing rules led to many nail salons closing during the COVID-19 pandemic, prompting two university classmates to step out of their comfort zones and invest a significant sum in starting up a home-based nail art business. The duo design and produce relatively environmentally friendly and easy-to-use nail art stickers that allow even novices to easily decorate their own nails.

A nail wrap designer has reaped rewards from the HKTDC’s T-box programme and has set its sights on regional expansion.

Cosmetics start-up hits sweet spot

Kung Wo Tong has been a well-established business for more than 100 years in Hong Kong. The company uses secret recipes passed down from the Qing dynasty to produce a herbal jelly using Guiling paste. The founder's granddaughter started her own business in recent years with her own brand Gui Ling Yuan Fang, aiming to modernise Hong Kong’s herbal tea culture and promote the concept of health preservation to a younger consumer base.

The HKTDC’s T-box programme is helping a health-food innovator expand its market beyond Hong Kong.

Herbal tea shop thinks big

Two of the many issues created by the COVID-19 pandemic and the resulting control measures were limited opportunities for exercise, especially indoors, and idle space in commercial buildings. Hong Kong entrepreneur Dinesh Nihalchand has come up with what he believes is a future-proof solution for the fitness business that offers contactless personal training while optimising under-utilised real-estate assets at the same time.

Pandemic-driven changes to the fitness and real-estate industries have created a demand for more compact workout spaces.

New fitness concept gains ground

New Zealand is known as the world’s “last pure land” . In addition to beautiful scenery with mountains, lakes, glaciers and fjords, the islands also offer the purest pollution-free spring water.

A group of Hong Kong entrepreneurs is taking New Zealand mountain water into the massive Mainland China market.

Spring water finds new outlet

The Hong Kong Trade Development Council’s (HKTDC) four food- and home-focused events wrapped up on Monday, bringing together more than 1,000 exhibitors and attracting over 430,000 eager-to-spend visitors.

The government’s Consumer Voucher Scheme helped to drive enthusiastic spending at the HKTDC’s four home-focused events in August.

Visitors flock to August fairs

The HKTDC Food Expo, HKTDC Home Delights Expo, HKTDC Beauty & Wellness Expo and HKTDC Hong Kong International Tea Fair will run from 11-15 August at the Hong Kong Convention and Exhibition Centre (HKCEC). The four home-focused fairs, jointly themed "Living a New Style", will present nearly 1,000 exhibitors and feature a wide array of global gourmet foods and various new products.

The HKTDC Food Expo heads a series of home-focused exhibitions that will help householders adapt to the post-COVID reality.

August fairs bring it home

The beauty industry is big business in Hong Kong, but until recently international brands from Europe, the United States, Japan and Korea dominated the trade.

A boutique skincare brand has big ambitions to go global after successfully getting started in Hong Kong.

Opening up a world of beauty

During the COVID-19 pandemic, bottles of hand sanitiser have become ubiquitous in Hong Kong homes, offices and handbags. Sales have surged since the outbreak began in early 2020 and the Asia-Pacific hand sanitiser market is expected to expand at a 14.4% compound annual growth rate between 2020 and 2026, according to KBV Research.

A Hong Kong entrepreneur spotted a gap in the market for a fragrant, sustainable and skin-friendly hand sanitiser.

Scents and sensibility

Aurora Tele-Oncology (ATO) hopes to light up recovery prospects for cancer patients through what is believed to be Hong Kong’s first oncology telemedicine platform, where they can seek advice from specialists online.

A Hong Kong start-up brings top oncologist services to Mainland China and ASEAN patients through telemedicine.

Cancer clinic comes home

In a fraught world, nearly four in 10 adults said they had experienced worry (40%) or stress (40%) according to last year’s Gallup Global Emotions Report. The United Nations has warned that a global mental health crisis is looming as economic turmoil, isolation and uncertainty all contribute to psychological distress. In Hong Kong, 61% of adults suffer from poor mental well-being according to a recent study by mental health charity MIND. The same study found that 60% of Hongkongers do not know where to seek help regarding mental health issues other than hospitals, and 74% of mental health sufferers do not seek any form of professional treatment.

Noting the stigma attached to treating mental illnesses, a Hong Kong-based entrepreneur has adopted a community-based approach.

Modern twist on mental health

Across Mainland China, an increasing number of property‑management companies are prioritising a move into the elderly care services sector. This trend was particularly in evidence at the most recent edition of the China International Silver Industry Exhibition. The Guangzhou‑hosted event saw more than 300 businesses showcasing a wide range of elder‑oriented facilities, including intelligent elderly care equipment and rehabilitation care products. Notably, many companies were offering products and services specifically designed to help property‑management companies transition into the elderly care sector.

Health & Beauty

Optical fair showcases future of eyewear

Annual family-favourite Food Expo returns

Hong Kong firms adopt island style

Bringing a world of health home

Cosmetics start-up hits sweet spot

Herbal tea shop thinks big

New fitness concept gains ground

Spring water finds new outlet

Visitors flock to August fairs

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