Beauty

The pandemic and associated supply chain disruptions caused headaches for firms importing and distributing branded products from overseas, with consignments delayed and increased logistics costs.

The HKTDC Food Expo’s global trade show, Food Expo PRO, and Hong Kong International Tea Fair have returned, drawing more than 20,000 buyers from 69 countries and regions, after travel restrictions fell away and participants could taste the food and beverages on offer following a three-year look-but-don't eat hiatus.

The HKTDC Beauty & Wellness Expo presents the hottest cosmetics, skincare products, haircare products, healthcare products, spa products as well as fitness training equipment and accessories for those pursuing a healthy lifestyle.

The Hong Kong Trade Development Council (HKTDC) set up the Hong Kong Fashion Pavilion at the third China International Consumer Goods Fair (Consumer Expo) and led 22 Hong Kong companies to the exhibition, promoting more than 50 high-quality brands of mid-to-high-end consumer goods, and expanding the huge domestic market.

Mainland China presents massive domestic sales opportunities. The Hong Kong Trade Development Council (HKTDC) led Hong Kong companies to participate in the China International Import Expo (CIIE) in Shanghai last year and helped Hong Kong companies find partners to introduce organic and healthy foods from countries along the Belt and Road to the mainland market.

Social-distancing rules led to many nail salons closing during the COVID-19 pandemic, prompting two university classmates to step out of their comfort zones and invest a significant sum in starting up a home-based nail art business. The duo design and produce relatively environmentally friendly and easy-to-use nail art stickers that allow even novices to easily decorate their own nails.