Beauty
Academic approach to market expansion
Wanting to expand its market reach, a Hong Kong cosmetics wholesaler specialising in importing eyelash extensions to Hong Kong, Japan Lash Concept Limited, turned to HKTDC’s Transformation Sandbox (T-box), which provides complimentary business support across diverse areas, including branding, e-commerce, ESG and manufacturing.
International Food, Tea Expos draw over 20,000 buyers
The HKTDC Food Expo’s global trade show, Food Expo PRO, and Hong Kong International Tea Fair have returned, drawing more than 20,000 buyers from 69 countries and regions, after travel restrictions fell away and participants could taste the food and beverages on offer following a three-year look-but-don't eat hiatus.
Hong Kong firms adopt island style
The Hong Kong Trade Development Council (HKTDC) set up the Hong Kong Fashion Pavilion at the third China International Consumer Goods Fair (Consumer Expo) and led 22 Hong Kong companies to the exhibition, promoting more than 50 high-quality brands of mid-to-high-end consumer goods, and expanding the huge domestic market.
Bringing a world of health home
Mainland China presents massive domestic sales opportunities. The Hong Kong Trade Development Council (HKTDC) led Hong Kong companies to participate in the China International Import Expo (CIIE) in Shanghai last year and helped Hong Kong companies find partners to introduce organic and healthy foods from countries along the Belt and Road to the mainland market.
Cosmetics start-up hits sweet spot
Social-distancing rules led to many nail salons closing during the COVID-19 pandemic, prompting two university classmates to step out of their comfort zones and invest a significant sum in starting up a home-based nail art business. The duo design and produce relatively environmentally friendly and easy-to-use nail art stickers that allow even novices to easily decorate their own nails.
Herbal tea shop thinks big
Kung Wo Tong has been a well-established business for more than 100 years in Hong Kong. The company uses secret recipes passed down from the Qing dynasty to produce a herbal jelly using Guiling paste. The founder's granddaughter started her own business in recent years with her own brand Gui Ling Yuan Fang, aiming to modernise Hong Kong’s herbal tea culture and promote the concept of health preservation to a younger consumer base.
New fitness concept gains ground
Two of the many issues created by the COVID-19 pandemic and the resulting control measures were limited opportunities for exercise, especially indoors, and idle space in commercial buildings. Hong Kong entrepreneur Dinesh Nihalchand has come up with what he believes is a future-proof solution for the fitness business that offers contactless personal training while optimising under-utilised real-estate assets at the same time.
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