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Academic approach to market expansion

Wanting to expand its market reach, a Hong Kong cosmetics wholesaler specialising in importing eyelash extensions to Hong Kong, Japan Lash Concept Limited, turned to HKTDC’s Transformation Sandbox (T-box), which provides complimentary business support across diverse areas, including branding, e-commerce, ESG and manufacturing.
BeautyT-box
Aromatherapy brand spreads wings

Marketing to eyes and ears is relatively easy – you can send sounds and images around the world in an instant.

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