Marketing to eyes and ears is relatively easy – you can send sounds and images around the world in an instant.

Support from the HKTDC’s T-box programme helps healing scent maker expand its footprint.

Aromatherapy brand spreads wings

Wanting to expand its market reach, a Hong Kong cosmetics wholesaler specialising in importing eyelash extensions to Hong Kong, Japan Lash Concept Limited, turned to HKTDC’s Transformation Sandbox (T-box), which provides complimentary business support across diverse areas, including branding, e-commerce, ESG and manufacturing.

A Hong Kong importer of Japanese cosmetics products trains a pool of professionals.

Academic approach to market expansion

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The HKTDC Transformation Sandbox (T-box) is a SME support programme that helps you enhance your business&rsquo;s competitiveness and achieve transformation goals in the areas of branding, digital transformation, manufacturing and supply chain solutions, new markets and sustainability. Our dedicated T-box staff will work with you to identify your goals and provide support over a three-month period, with group and individualised services including advisory services, workshops, government-funding information, market knowledge and networking opportunities. The programme is offered free of charge and is open to all companies registered in Hong Kong.
Learn more about the T-box services here: <a href="https://smesupport.hktdc.com/en/s/tbox" target="_blank" rel="noopener noreferrer">https://smesupport.hktdc.com/en/s/tbox</a>

T-box programme: Transform your business with our free 3-month support services

The HKTDC Transformation Sandbox (T-box) is a SME support programme that helps you enhance your business&rsquo;s competitiveness and achieve transformation goals in the areas of branding, digital transformation, manufacturing and supply chain solutions, new markets and sustainability. Our dedicated T-box staff will work with you to identify your goals and provide support over a three-month period, with group and individualised services including advisory services, workshops, government-funding information, market knowledge and networking opportunities. The programme is offered free of charge and is open to all companies registered in Hong Kong.
Learn more about the T-box services here: <a href="https://smesupport.hktdc.com/en/s/tbox">https://smesupport.hktdc.com/en/s/tbox</a>

T box

Academic approach to market expansion

Aromatherapy brand spreads wings

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