Health Beauty

Traditional Chinese medicine (TCM) is attracting attention across the world and there are many moves to integrate the field with western medicine.

The pandemic and associated supply chain disruptions caused headaches for firms importing and distributing branded products from overseas, with consignments delayed and increased logistics costs.

The Hong Kong Trade Development Council (HKTDC) set up the Hong Kong Fashion Pavilion at the third China International Consumer Goods Fair (Consumer Expo) and led 22 Hong Kong companies to the exhibition, promoting more than 50 high-quality brands of mid-to-high-end consumer goods, and expanding the huge domestic market.

Mainland China presents massive domestic sales opportunities. The Hong Kong Trade Development Council (HKTDC) led Hong Kong companies to participate in the China International Import Expo (CIIE) in Shanghai last year and helped Hong Kong companies find partners to introduce organic and healthy foods from countries along the Belt and Road to the mainland market.

Social-distancing rules led to many nail salons closing during the COVID-19 pandemic, prompting two university classmates to step out of their comfort zones and invest a significant sum in starting up a home-based nail art business. The duo design and produce relatively environmentally friendly and easy-to-use nail art stickers that allow even novices to easily decorate their own nails.

Kung Wo Tong has been a well-established business for more than 100 years in Hong Kong. The company uses secret recipes passed down from the Qing dynasty to produce a herbal jelly using Guiling paste. The founder's granddaughter started her own business in recent years with her own brand Gui Ling Yuan Fang, aiming to modernise Hong Kong’s herbal tea culture and promote the concept of health preservation to a younger consumer base.