Goelia is the first ladies’ fashion brand in China combining world travel and fashion, and designing exquisite ladies’ wear by integrating such concepts as travel culture and flower culture. In addition to selling the GOELIA brand mainly in its physical stores, Goelia has also launched a sub-brand goelia online to target the younger consumers. As more and more mainland consumers participate actively in social media, Goelia is making good use of these new media as one of its promotional channels. More
