Webinar on new marketing trends

WHAT: WeChat has a high market penetration rate in Mainland China and it is one of the channels small and medium-sized enterprises can use to enter the mainland market. There are now 2.3 million mini programs – web-based “apps” operating within WeChat – with over 450 million daily active users. Mini programs can fulfil standalone apps’ functions but they are easy to build and maintain on Tencent Cloud. The mini programs enable small and medium-sized enterprises (SMEs) to speed up business growth by consistently adding value to their relationship with their customers and keeping pace with changing preferences and the needs of the consumers. In view of this, a Tencent representative will share how to develop WeChat mini-programs and Tencent Cloud to help SMEs establish business in the mainland.WHEN:
13 July 2020 (Monday)         3pm-4pmWHO: Organised under the Hong Kong Trade Development Council’s “T-box” (Transformation Sandbox) programme, which aims to help SMEs transform and upgrade. WHY: Martin Chow, Senior Manager for Technical Service at Tencent International Business Group Hong Kong, will address the webinar. Mr Chow leads technical service, focusing on establishing Tencent's ecosystem of cross-product sectoral groups and partnerships. He has over 15 years of experience in the field of information technology and a diverse background in both customer and business settings. He is responsible for technical service units which support enterprise applications, software development, infrastructure, user experience and design, WeChat platform and Tencent Cloud services. Prior to this role, Mr Chow worked at a world-scale technology company as Senior Software developer in the Asia Pacific Region.WHERE: Webinar, register hereEVENT WEBSITE: https://hkmb.hktdc.com/en/1X04ZAFR/event/T-box-New-Marketing-Trends-Workshop-on-%E2%80%9CDeveloping-WeChat-Mini-program-Tencent-Cloud%E2%80%9D-Webinar