MARKETING

17 March 2023

As face-to-face events ramp up in Hong Kong following the end of travel restrictions, the marketing world flocked to the city for two marketing and sales conferences held in hybrid digital-physical form. The conferences ran in parallel with the HKTDC Hong Kong International Film and TV Market (FILMART) and associated Entertainment Expo Hong Kong. More

HKTDC Updates

AI essential for SMEs

20 February 2023

Can companies afford artificial intelligence (AI)? Small and medium-sized enterprises often need the power of AI even more than large ones. As AI applications become more and more extensive, the role of AI is greater than you imagine. From graphic design to virtual models, from advertising copywriting to automatic posting, all can be completed with one click. AI can save a lot of time and money and can also greatly improve productivity for SMEs with limited resources. More

Tech & Innovation

Government boosts SME support

18 November 2022

As Hong Kong companies continue to face significant business challenges following the COVID-19 pandemic, they can look to government programmes set up specifically to help small and medium-sized enterprises (SMEs) expand their horizons. More

Market Opportunities

Navigating the marketing maze

22 March 2022

In the classical age, markets in the eastern Mediterranean were abuzz with goods sourced from all over the world, changing hands for silver and gold minted by a wide array of authorities, with conversations in a diversity of languages. Merchants arriving from more obscure hinterlands needed to adapt quickly or lose out. More

Creativity & Lifestyle

Exploring post-pandemic trends

15 March 2022

As the COVID-19 pandemic and associated control measures rework consumption patterns worldwide, marketing and e-tailing professionals need to overhaul their strategies and tactics to adapt. More

Market Opportunities

MarketingPulse

28 December 2021

An integrated branding and marketing conference where global marketers, brands, advertising agencies, media, enterprises and innovation professionals will discuss marketing trends, exchange best marketing practices and explore new collaborations in Asia. From defining new marketing strategies to events that connect players and catalyse development, MarketingPulse is not only a conference, but an inspiring rendezvous to explore new frontiers in global markets. More

hktdc research

Start-Up Hong Kong: Taking Marketing Technology to the GBA

26 April 2021

Sam Ng, Market Director of local start-up Vfluencer, believes that, by virtue of its sheer size, the mainland market is an ideal testing ground for the market potential of innovative products. Ng said that he has been glad to witness the proliferation of start-up nurturing programmes on the market in recent years, but added that further improvements are necessary to meet the needs of start-ups. More

hktdc research

Thai Consumers: Marketing Throughout the Customer Journey (1)

17 March 2021

Today, marketing is more than just advertising. As technology advances, consumers and browsers have more ways to interact with businesses than ever before. However, this presents a challenge to businesses. They need a strategic approach to understand customer expectations and improve the customer experience. A recent HKTDC study has unlocked valuable insights into the customer journey in the Thai market, which will be discussed in this series of articles. More

hktdc research

The Post-Covid New Normal: VR Technology Boosts Training Efficiency

13 January 2021

Under the impact of the pandemic, many companies are rethinking their digital transformation strategy, and trying to incorporate new technologies in various areas. One example is the incorporation of virtual reality (VR) into training courses. To better understand the development process of virtual training solutions, HKTDC research interviewed the founder of Market Trend Interactive Solution Limited German Cheung and his team. More

hktdc research

Navigating Covid-19: Intelligent Disinfection Solutions

27 October 2020

The Covid-19 outbreak has halted economic and social activities for months, but individuals and corporates are to find a way to live with the coronavirus in the new normal. In order to learn how smart sanitising solutions can be put in place for a safe economy re-opening, HKTDC has interviewed Gallen Tam, Co-Founder of Aqua Pro+Tech, a local disinfection products company. More

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