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Showroom becomes platform

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The Greater Bay Area development strengthens Hong Kong’s role as a super-connector between Mainland China, Southeast Asia and the world.



Early in Mainland China’s reform drive that began in the 1970s, Hong Kong served as the showroom for factories in Guangdong.

Since then a rapid move up the value chain by Guangdong firms, the communications revolution, a massive research and development drive by mainland companies and government and the change in north-south flows of goods and funds from one way to two way have transformed Hong Kong’s role.

The city has become a super-connector between the mainland, Asia –especially Association of Southeast Asian Nations (ASEAN) members – and the world at large. And development of the Guangdong-Hong Kong-Macao Greater Bay Area (GBA) has underscored that transformation.

To help Hong Kong and overseas businesses find their feet in the rapidly developing GBA, the Hong Kong Trade Development Council (HKTDC) last week launched “GoGBA”, a one-stop information and services platform for businesses in the GBA.

The platform comprises a digital platform consisting of the GoGBA WeChat mini programme; advisory services and training; as well as relevant online and offline activities.

Travelling companion

Patrick Lau
Patrick Lau, Deputy Executive Director of the Hong Kong Trade Development Council

Addressing the webinar "Sharing the Secrets of Success in Entering the Greater Bay Area" following the GoGBA launch, HKTDC Deputy Executive Director Patrick Lau said the GoGBA one-stop platform would help overseas and Hong Kong enterprises access the GBA market.

The platform includes the GoGBA digital platform, which comes in the form of a WeChat mini programme that is convenient and easy to use. It offers useful economic and trade information including government policies, business support and preferential treatment, said Dr Lau.

The digital platform also includes practical tools such as pandemic updates for GBA cities, interactive maps, cross-border transport details and a counter for the number of days the user has spent in the mainland, which can help them arrange GBA trips from a taxation perspective.

For offering advisory and training services, the HKTDC GBA Centre had been established at the HKTDC’s Shenzhen office, Dr Lau said. The HKTDC had also signed cooperation agreements on the introduction of GoGBA Business Support Centres in Shenzhen’s Qianhai, Guangzhou’s Nansha, Zhuhai’s Hengqin, Dongguan and Zhongshan. The HKTDC targets to introduce the centres in all nine mainland cities in the GBA, establishing a comprehensive support network that can connect companies with partners and consultants from across the region.

In addition, the HKTDC’s Transformation Sandbox (T-box) programme will extend its services from Hong Kong to Shenzhen and other cities in the GBA. Together with the Digital Academy and E-Tailing Academy, the HKTDC will provide advisory workshops related to e-commerce and digital business as well as marketing solutions and other digital platforms.

The GoGBA platform also features online and offline activities, including the debut Guangdong-Hong Kong Co-operation Week to be held in the GBA in December. The event will include SmartHK in Guangzhou and ChicHK in Shenzhen, which will promote Hong Kong services and products.

Drawcard for overseas firms

Chen Yuehua
Chen Yuehua, Deputy Director of the Guangdong Provincial Department of Commerce

Chen Yuehua, Deputy Director of the Guangdong Provincial Department of Commerce, said that under the GBA development plan, Guangdong province would cooperate with Hong Kong and Macao to build the region into an international innovation and technology centre. He said the province will expand support services for foreign businesses.

Hong Kong, as an international financial, logistics and commerce centre, plays the role of a super connector, linking the GBA with international markets, which will help promote China’s new dual-circulation economic development model, said Mr Chen. The model features domestic demand as the main economic growth driver, with domestic an external demand reinforcing each other.

Guangdong province and Hong Kong will work together to help overseas companies enter the GBA using Hong Kong as a platform, Mr Chen added..

Recruiting talent

Joe Wan
Joe Wan, CEO of Tricor Hong Kong

At the webinar, business development facilitator Tricor Hong Kong’s CEO Joe Wan said the GBA is a huge market undergoing rapid economic development. “The Greater Bay Area … provides many opportunities for enterprises, and Hong Kong acts as a super liaison. With professionals in finance, law, commerce, and more, we can assist companies in exploring the Greater Bay Area market."

Tricor’s services include assisting companies from establishment to listing and the firm has offices in 13 locations in the mainland, including Guangzhou and Shenzhen. "For Hong Kong small and medium-sized enterprises, the GBA has huge opportunities but there are also many challenges. For example, there are different business regulations in the nine mainland cities,” said Mr Wan. "Opportunities have increased with the rapid development but the turnover rate of talent is also high. Amid the complicated recruitment rules in the mainland, SMEs [small and medium-sized enterprises] can cooperate with reliable partners in the local area to help recruit talents."

Food waste treatment demand rises

For overseas enterprises, the GBA is the ideal entry point into the mainland, which offers ample business opportunities in various sectors, including sustainability.

Dawn Chui
Dawn Chui, General Manager, Pacific Rim for ORCA

At the seminar, Canadian food waste treatment solution firm ORCA pointed to the potential of the mainland food-waste treatment market. "The mainland’s annual food waste reached 108 million tonnes before 2018,” said Dawn Chui, General Manager, Pacific Rim for ORCA, adding the amount continued to increase.

The company, which provides technical solutions that digest solid food waste, entered the Hong Kong and mainland markets three years ago.

Ms Chui noted that China’s 14th Five-year Plan covers food-waste treatment, which shows the mainland market has good potential. Enquiries from the mainland had increased especially during the pandemic. Hong Kong is an ideal platform for overseas companies to enter the huge mainland market and explore business opportunities, she said.

Boosting competitiveness

Jefrey Hironaka Carvalho dos Santos
Jefrey Hironaka Carvalho dos Santos, Managing Director of Mundial Asia

Jefrey Hironaka Carvalho dos Santos, Managing Director of Mundial Asia, a unit of Brazilian kitchenware company Mundial, said that the company regards the city as a window to the mainland market, that that Hong Kong has helped the firm understand the culture of the mainland and Asia as a whole.

Mundial, which entered the Asian market in the 1990s, set up a Hong Kong office in in 2007.

Mr Santos believes Hong Kong has a geographic advantage that can help effectively deliver goods to Asia and the Middle East. For example, it takes about 65 days to ship goods from Brazil to Australia but just 10 days to ship from Hong Kong goods to Australia.

He said Hong Kong's stable financial system, tax advantages and other policies are helpful to businesses while the city’s close ties with other GBA cities will help Mundial further develop the mainland market.

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