As face-to-face events ramp up in Hong Kong following the end of travel restrictions, the marketing world flocked to the city for two marketing and sales conferences held in hybrid digital-physical form. The conferences ran in parallel with the HKTDC Hong Kong International Film and TV Market (FILMART) and associated Entertainment Expo Hong Kong.
The COVID-19 pandemic and restrictions on movement and gatherings has an upside for several industries, especially e-commerce, delegates to the fourth Asian E-tailing Summit heard. Mobile e-commerce has grown particularly strongly in Asia, with Mainland China taking the lead.
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