land border

Marking the resumption of all transport links between Hong Kong and Mainland China, the Hong Kong Trade Development Council (HKTDC) has concluded its first full business mission to mainland cities in the Guangdong-Hong Kong-Macao Greater Bay Area (GBA) since border restrictions ended.

Hong Kong has long been a shopper’s paradise drawing people from all over the world for retail therapy and over the past two decades the fastest growing segment has been consumers from nearby parts of Mainland China.

SmartHK, a flagship event of Guangdong-Hong Kong Cooperation Week, drew about 2,000 business elites to Guangzhou this week, boosting cooperation between Hong Kong and the mainland centres of the Guangdong-Hong Kong-Macao Greater Bay Area (GBA).

Think Business, Think Hong Kong – 成就機遇．首選香港 – is a signature promotion campaign organised by the Hong Kong Trade Development Council (HKTDC) to showcase the city as a resilient business and innovation hub facilitating global businesses to capture new demands and realise business opportunities worldwide.

As travel and trade between Hong Kong and Mainland China rapidly recover following the COVID-19 pandemic, the consumer market has picked up, boosting industries such as tourism, retail and exhibitions.

Social commerce is a well-established concept – the term appeared nearly two decades ago – but this branch of e-commerce is continually evolving, leaving marketing and sales professionals navigating through a shifting maze.