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As travel and trade between Hong Kong and Mainland China rapidly recover following the COVID-19 pandemic, the consumer market has picked up, boosting industries such as tourism, retail and exhibitions.

Social commerce is a well-established concept – the term appeared nearly two decades ago – but this branch of e-commerce is continually evolving, leaving marketing and sales professionals navigating through a shifting maze.

The Hong Kong Trade Development Council (HKTDC) began running its SmartHK programme in major cities in Mainland China (including Guangzhou, Jinan, Chengdu, Fuzhou and Hangzhou) in 2011. This year's SmartHK is the first large-scale HKTDC in the mainland since border reopening with Mainland China. It is of special significance to connect enterprises from the two places.

A flagship event in the Hong Kong-Guangdong Cooperation Week, Chic Hong Kong will introduce Hong Kong’s excellent brands and characteristic designs to consumers in Shenzhen and the Guangdong-Hong Kong-Macao Greater Bay Area, including consumer electronics and technology products, smart home products, food and beverages, trendy clothing, hygiene and epidemic prevention products.

SmartHK is the Hong Kong Trade Development Council’s (HKTDC) annual promotion event held in leading cities in Mainland China (including Guangzhou, Jinan, Chengdu, Fuzhou and Hangzhou) since 2011. The conference-oriented forum offers interactive sessions and business matching services for enterprises.

The Hong Kong Trade Development Council (HKTDC) set up the Hong Kong Fashion Pavilion at the third China International Consumer Goods Fair (Consumer Expo) and led 22 Hong Kong companies to the exhibition, promoting more than 50 high-quality brands of mid-to-high-end consumer goods, and expanding the huge domestic market.