HKTDC SURVEY

In order to convert a prospect to a customer, it is essential for businesses to understand what the determinant factors are for the consumer’s first purchase. According to Hubspot, 71% of people are likely to purchase based on social media user reviews. A recent HKTDC consumer survey made a similar observation. More

Today, marketing is more than just advertising. As technology advances, consumers and browsers have more ways to interact with businesses than ever before. However, this presents a challenge to businesses. They need a strategic approach to understand customer expectations and improve the customer experience. A recent HKTDC study has unlocked valuable insights into the customer journey in the Thai market, which will be discussed in this series of articles. More

Home entertainment is probably one of the best ways people can escape from the emotional stress created by the pandemic. In a recent HKTDC Research study, 83% of the Thai consumers surveyed planned to spend more or about the same as they do now on home entertainment in the next three years. More

The outbreak of COVID-19 has created unprecedented challenges for the tourism sector. Facing restrictions such as quarantine measures, travel bans and border closures, and based on the patterns of previous crises, the tourism sector is expected to record a massive loss in revenue, especially at the international level. More