As populations age and grow wealthier, and with birth rates in decline, the world has seen a strong growth in demand for healthcare in recent years. The outbreak of COVID-19 in 2020 gave a new urgency to the need to improve accessibility to healthcare and advance treatment outcomes.
Start-ups work with limited resources and have a wide range of needs – from finance and research and development (R&D) facilities to bespoke manufacturing. One of the best ways they can move ahead is by, quite literally siting themselves in the best possible geographical region.
A year and a half after the COVID-19 pandemic started impacting activities around the world, big events now appear to be back with a bang and their success – or otherwise – will prove something of a litmus test for the potential relaunch of the exhibition sector as a whole.
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