Chic Hong Kong, jointly organised by the HKTDC and the Shenzhen Municipal People's Government, was held on 26-28 May 2023. The HKTDC brought together nearly 80 exhibitors showcasing more than 130 brands at the three-day shopping festival in the Guangdong-Hong Kong-Macao Greater Bay Area.
A flagship event of Guangdong-Hong Kong Cooperation Week, Chic Hong Kong enabled Hong Kong brands to reach a wider consumer base and provided them a stepping stone to the mainland market. The shopping festival brought together nearly 80 exhibitors, of which 40% are new to the mainland market. The 3-day event attracted 200,000 visitors, facilitating trade between and boosting consumption in Shenzhen and Hong Kong.
Chic Hong Kong