France has had a long, constructive relationship with Hong Kong. To further strengthen bilateral ties, the Hong Kong Trade Development Council (HKTDC) chose Paris as the first destination outside of Asia for its Think Business, Think Hong Kong (TBTHK) campaign, following the end of COVID-19 travel restrictions.
Hong Kong has long been a shopper’s paradise drawing people from all over the world for retail therapy and over the past two decades the fastest growing segment has been consumers from nearby parts of Mainland China.
As travel and trade between Hong Kong and Mainland China rapidly recover following the COVID-19 pandemic, the consumer market has picked up, boosting industries such as tourism, retail and exhibitions.
A flagship event in the Hong Kong-Guangdong Cooperation Week, Chic Hong Kong will introduce Hong Kong’s excellent brands and characteristic designs to consumers in Shenzhen and the Guangdong-Hong Kong-Macao Greater Bay Area, including consumer electronics and technology products, smart home products, food and beverages, trendy clothing, hygiene and epidemic prevention products.
The Hong Kong Trade Development Council (HKTDC) set up the Hong Kong Fashion Pavilion at the third China International Consumer Goods Fair (Consumer Expo) and led 22 Hong Kong companies to the exhibition, promoting more than 50 high-quality brands of mid-to-high-end consumer goods, and expanding the huge domestic market.
Asia’s leading fashion event located in Hong Kong, Fashion InStyle (formerly Hong Kong Fashion Week) fosters business opportunities throughout the industry supply chain upstream and downstream, enlightens fresh thinking, empowers unbridled creativity and emboldens emerging talents. Fashion InStyle forms a comprehensive one-stop platform to connect exhibitors, buyers and all members of the trade around the world.
To introduce a technology brand well established in Europe, but new to Asia, Martino Criveller, Company Director, Passo Avanti Limited, made use of the shop window provided by Hong Kong Trade Development Council (HKTDC) trade fairs.
Fashion-conscious office workers in Central, Hong Kong, have long turned to IL Sarto Tailor – a local specialty tailor focussing on Italian-style, custom-made suits – for such sartorial needs. Yet, the fallout from the pandemic meant many face-to-face meetings were shelved and working from home became routine. Office workers no longer needed to dress to the nines in order to meet customers, which abruptly halved IL Sarto’s business. The brand adapted immediately: in addition to focusing on wedding suits, and launching casual and women's clothing lines, the tailor also plans to open a store in the United Kingdom to capitalise on demand there for tailor-made clothing, particularly in London.
Social-distancing rules led to many nail salons closing during the COVID-19 pandemic, prompting two university classmates to step out of their comfort zones and invest a significant sum in starting up a home-based nail art business. The duo design and produce relatively environmentally friendly and easy-to-use nail art stickers that allow even novices to easily decorate their own nails.
Food and fashion fulfil people’s fundamental needs – something that’s recognised by Hong Kong-based innovation platform The Mills Fabrica, which is focused on cultivating start-ups engaged in these two fields.
The trade show, established in 1991, was revamped as bi-annual event and moved from Beijing to Shanghai in 2015. In order to strengthen business connections between Hong Kong and other cities in the Guangdong-Hong Kong-Macao Greater Bay Area (GBA), and to identify more business opportunities for Hong Kong garment businesses in the GBA, the HKTDC will launch the first Hong Kong Pavilion at the China International Fashion Fair’s “CHIC Shenzhen/GBA” event – the GBA edition of the well-established CHIC Shanghai.