Fashion Hong Kong ACTIVE!互动时装展示

Fashion-conscious office workers in Central, Hong Kong, have long turned to IL Sarto Tailor – a local specialty tailor focussing on Italian-style, custom-made suits – for such sartorial needs. Yet, the fallout from the pandemic meant many face-to-face meetings were shelved and working from home became routine. Office workers no longer needed to dress to the nines in order to meet customers, which abruptly halved IL Sarto’s business. The brand adapted immediately: in addition to focusing on wedding suits, and launching casual and women's clothing lines, the tailor also plans to open a store in the United Kingdom to capitalise on demand there for tailor-made clothing, particularly in London.

Social-distancing rules led to many nail salons closing during the COVID-19 pandemic, prompting two university classmates to step out of their comfort zones and invest a significant sum in starting up a home-based nail art business. The duo design and produce relatively environmentally friendly and easy-to-use nail art stickers that allow even novices to easily decorate their own nails.

Food and fashion fulfil people’s fundamental needs – something that’s recognised by Hong Kong-based innovation platform The Mills Fabrica, which is focused on cultivating start-ups engaged in these two fields.

The trade show, established in 1991, was revamped as bi-annual event and moved from Beijing to Shanghai in 2015. In order to strengthen business connections between Hong Kong and other cities in the Guangdong-Hong Kong-Macao Greater Bay Area (GBA), and to identify more business opportunities for Hong Kong garment businesses in the GBA, the HKTDC will launch the first Hong Kong Pavilion at the China International Fashion Fair’s “CHIC Shenzhen/GBA” event – the GBA edition of the well-established CHIC Shanghai.