E-COMMERCE

20 April 2021

The COVID-19 pandemic abruptly dumped economies across the world into the digital deep end, taking offices, malls and conferences online. More

heads-up

E-Commerce Route into Russia

19 April 2021

Following the COVID‑19 outbreak, businesses have sought to embrace e‑commerce as the key sales channel in both domestic and overseas markets – including Russia, Europe’s largest consumer market. More

hktdc research

Thai Consumers: Pricing Strategies for New Brands and Purchasing Habits for Digital Products

12 April 2021

A recent HKTDC study has identified product features for which middle-class Thai consumers are willing to pay extra, offering tips on pricing to businesses attempting to enter the Thai market. The study also reveals the highest prices that middle-class Thai consumers would be willing to pay for some common products and services, and analyses their purchasing habits for digital products. More

hktdc research

Thai Consumers: Marketing Throughout the Customer Journey (4)

07 April 2021

According to Bain and Co., a 5% increase in customer retention can increase a company’s profitability by 75%. Businesses can usually get current customers to make repeated purchases more easily, and cheaply, than they can find new customers. It is therefore critical for businesses to look at ways to keep customers happy and to build a strategy for customer retention. More

hktdc research

Thai Consumers: Marketing Throughout the Customer Journey (3)

29 March 2021

In order to convert a prospect to a customer, it is essential for businesses to understand what the determinant factors are for the consumer’s first purchase. According to Hubspot, 71% of people are likely to purchase based on social media user reviews. A recent HKTDC consumer survey made a similar observation. More

hktdc research

UAE: Dubai Customs Inks E-Commerce Cooperation Deal with JAFZA

26 March 2021

Dubai Customs and the Jebel Ali Free Zone (Jafza) have signed an e-commerce cooperation agreement that allows Jafza, one of the flagship free zones in the emirate, to use and integrate various Dubai Customs services and benefits available on its cross-border e-commerce platform. More

venture hong kong

Recovery path

25 March 2021

Asia is in pole position to lead the world into the post-COVID new normal as it has been less hit by COVID-19 than other advanced regions and is already recovering from the pandemic and effects of control measures, according to leading business consultancy Ernst & Young (EY). More

heads-up

Digital road to ASEAN

22 March 2021

Businesses have embraced e-commerce as the key sales channel for both domestic and overseas markets amid the COVID-19 pandemic. More

hktdc research

Thai Consumers: Marketing Throughout the Customer Journey (2)

22 March 2021

Awareness serves as a crucial connector in the customer journey. Brand awareness is the extent to which customers are familiar with the qualities of a particular business product or service. It is more than just brand recognition. Awareness implies knowledge and understanding of a brand, that enables customers to identify products or services, images and narratives that are synonymous with the brand. More

hktdc research

Information and Communications Technology Industry in Hong Kong

18 March 2021

Hong Kong's role as a leading business centre in the Asia-Pacific region owes much to its advanced telecommunications infrastructure. The role of telecommunications is especially vital to Hong Kong's competitiveness in this age of electronic commerce. In 2019, the information and communications industry generated HK$95.6 billion (US$12.3 billion) of value added and accounted for 3.5% of Hong Kong’s GDP. More

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