E-COMMERCE

Hong Kong’s GBA Prospects: The Benefits of Multi-Channel Smart Marketing

27 May 2022

With a new wave of Covid-19 raging through Hong Kong recently, all businesses have inevitably been hit. However, Hong Kong companies should consider setting up online sales channels on digital marketing platforms to promote their corporate image and product information to GBA consumers. Hong Kong companies could take advantage of the industrial support policies put in place by the mainland and GBA authorities and their unique strengths to accelerate the exploration of the GBA market. More

hktdc research

EU Institutions Reach Political Agreement on Measures Which Will Affect Products Sold on Online Platforms

10 May 2022

On 23 April 2022, the European Parliament and Council of Member States arrived at a political agreement on the Digital Services Act. Proposed together with the Digital Markets Act in December 2020, the Digital Services Act sets new standards for online platforms regarding illegal and harmful content. The European Parliament and Council previously reached agreement on the Digital Markets Act on 22 March 2022. More

hktdc research

Second Hand News: The Time of the Pre-owned Watch

27 April 2022

The global watch industry is recovering fast from the coronavirus pandemic. While new timepieces are driving Swiss watch exports to a record high, the burgeoning pre-owned market is expected to dominate the market in a few years. More

life & style

Ticket to the metaverse

01 April 2022

Just as our view of the universe has changed radically over time – from a flat earth under a dome of sky to a planet on a solar system in one of hundreds of billions of galaxies – so our perception of the rapidly evolving metaverse is shifting constantly. Only in the case of the metaverse its actual state is evolving along with our perceptions. More

first person

Always at your service

28 March 2022

Digital marketplace platform Toby offers services ranging from dance lessons and physiotherapy to cleaning and home renovation. Established in 2016, it currently has nearly a million users across Hong Kong, Taiwan and Singapore and hosts more than 80,000 businesses and service providers. More

market spotlight

Navigating the marketing maze

22 March 2022

In the classical age, markets in the eastern Mediterranean were abuzz with goods sourced from all over the world, changing hands for silver and gold minted by a wide array of authorities, with conversations in a diversity of languages. Merchants arriving from more obscure hinterlands needed to adapt quickly or lose out. More

hktdc research

SINGAPORE: Digital Trade Agreement Signed with the United Kingdom

10 March 2022

Singapore has signed a new digital trade deal with the UK. According to Singapore’s Ministry of Trade and Industry press release, the UK-Singapore Digital Economy Agreement (UKSDEA), signed on 25 February 2022, will boost end-to-end digital trade through common digital systems for e-invoicing and e-payments. More

hktdc research

Latin American E-Commerce: A Fast-Growing Phenomenon

09 March 2022

The Covid-19 pandemic has spurred phenomenal growth in e-commerce in Latin America. As more and more consumers turn to online shopping via mobile phones, shopping platforms are luring cross-border e-commerce traders to expand into this part of the world. Countries in the region are also ramping up efforts to foster e-commerce, ushering in a period of vibrant market development over the next few years. More

hktdc research

The Asian General Chamber of New Retail: Opening Up New Overseas Markets

09 March 2022

The Asian General Chamber of New Retail (ANR) was founded in Hong Kong in 2019, aiming to promote the “new retail” sector. Richie Yung, chairman of ANR, said that Hong Kong has a sizeable pool of e-commerce and marketing talent. For a mainland enterprise planning to expand into overseas markets, Hong Kong is a place where it can establish business connections and learn about the best market positioning and sales strategies. More

life & style

Diversity rules in marketing

28 February 2022

As consumers became more cautious during the COVID-19 pandemic, a high-end fashion retailer moved forward by diversifying its offerings and expanding abroad with the help of the Hong Kong Trade Development Council (HKTDC). More

Page of 32