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Web 3.0

Navigating social commerce maze

Social commerce is a well-established concept – the term appeared nearly two decades ago – but this branch of e-commerce is continually evolving, leaving marketing and sales professionals navigating through a shifting maze.
Hong KongMainland ChinaE-commerceMarketingAIWeb 3.0

Web 3.0 comes of age

Three decades ago a young scientist working at CERN, the international nuclear research facility that straddles the French-Swiss border, proposed solving the problem of sharing the vast amount of data his field generated by linking text mark-up with the Internet, which at that stage was little-known outside academic and military circles.

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