Metaverse

At a webinar entitled “Exploring the Metaverse: How SMEs Can Get Started”, organised recently by Hong Kong Trade Development Council (HKTDC) Research, industry experts explained business models and applications that small and medium-sized enterprises (SMEs) can use to access the metaverse through non‑fungible tokens (NFTs). Louis Chan, Principal Economist (Global Research) of the HKTDC, said SMEs with limited resources should draw up comprehensive plans for metaverse development, and learn how to use products such as NFTs for brand‑building, and ensure good management of the metaverse community.

The rise of the metaverse is set to change the way individuals and businesses interact with the real world. This seminar/workshop, titled “Exploring the Metaverse: Creating Digital Assets”, will examine how a Hong Kong-based global leader in games, blockchain and artificial intelligence (AI), is spearheading the creation of a user-generated content ecosystem to ensure its home city can continue to thrive in a new decentralised digital era.

The metaverse can offer an effectively unlimited virtual business space to enterprises. Many Hong Kong firms are gradually incorporating the metaverse into their business, integrating online and offline resources, creating synergies and exploring new business opportunities.