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Along with shoppers in many countries, consumers in Kazakhstan – the largest economy in Central Asia – abruptly shifted online during the COVID-19 pandemic as social-distancing restrictions limited options for physical shopping.
The vast resource-rich steppe nation of Kazakhstan and the vibrant financial hub of Hong Kong could not have sounded more dissimilar, but complementary strengths are making them perfect business partners.
With well-educated populations, sophisticated infrastructure but relatively low costs, eastern European countries, including Russia, are fertile grounds for start-ups and naturally are turning their attention to Hong Kong.
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