Toby Black, the edgy yet charismatic little black cat, is a hot-selling character created by Azona (Asia) Limited. The cartoon feline has already achieved strong momentum in Mainland China’s fashion market.

Born in Hong Kong and nurtured in the Mainland China market, the Toby Black intellectual property is set to stride the world.

More than nine lives for this brand

Cultural and creative content has extended to corporate marketing and consumer life as social media and open-data applications develop rapidly, and public awareness of the shared economy increases.

Cultural and artistic copyright has huge potential as innovative platforms extract value through licensing.

Technology drives digital opportunities

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Technology drives digital opportunities

More than nine lives for this brand

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