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A Hong Kong entrepreneur spotted a niche in the absence of bespoke tailoring aimed specifically at women.
Hong Kong is renowned for bespoke tailoring, with many using a tailor for office wardrobes or formalwear. After more than 20 years of tailoring for men, Frederieke van Doorn was keen to begin offering tailored pieces for women. She established her luxury fashion brand, Frey, in September 2021 and has already opened a boutique on Queen’s Road Central on Hong Kong Island. The brand has an off-the-rack range, which offers everything from shirt dresses to trench jackets, in addition to bespoke tailored garments.More
Topics: Garments, Textiles & Accessories, Hong Kong, fashion, start-ups
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