When asking what comes next, it is always a good idea to look at what came before. This year’s Asian Financial Forum (AFF) began on Monday, 10 January under the theme “Navigating the Next Normal Towards a Sustainable Future” and began with a plenary session where business leaders from across the world laid out their vision.
MarketingPulse Online, a two-day virtual conference organised by the Hong Kong Trade Development Council (HKTDC), attracted an audience of more than 21,000 from over 50 countries and regions across the globe.
At the annual MarketingPulse branding and marketing conference, global marketers, brands and agencies can discuss marketing trends, exchange information on best practices and explore new collaborations in Asia.
The COVID-19 outbreak has impacted business activity across the globe, with hundreds of exhibitions worldwide being postponed or even cancelled, depriving many companies across the board of opportunities to promote themselves.
When you are looking to build a disruptive business, start from the premise of solving a “pain point” experienced by users of traditional players in that sector – so says Hong Kong-based entrepreneur David Rosa, co-founder of local financial services disruptor Neat, who did not have to look further than the banking sector.
While, on the surface, it would seem that Christmas spending has plateaued in Russia – with the 2018 per-consumer spend of US$225 almost identical to that of 2017 – the figures alone do not reflect the underlying change in buying patterns.