FEATURECHINA

Social commerce is a well-established concept – the term appeared nearly two decades ago – but this branch of e-commerce is continually evolving, leaving marketing and sales professionals navigating through a shifting maze.

The Hong Kong Trade Development Council (HKTDC) began running its SmartHK programme in major cities in Mainland China (including Guangzhou, Jinan, Chengdu, Fuzhou and Hangzhou) in 2011. This year's SmartHK is the first large-scale HKTDC in the mainland since border reopening with Mainland China. It is of special significance to connect enterprises from the two places.

The Regional Comprehensive Economic Partnership (RCEP) is a giant trade area extending from the fringes of the Arctic (Hokkaido, Japan, main picture) to the Antarctic (New Zealand) and encompassing the giant economy of Mainland China as well as Korea and the Association of Southeast Asian Nations (ASEAN) and Australia.

A flagship event in the Hong Kong-Guangdong Cooperation Week, Chic Hong Kong will introduce Hong Kong’s excellent brands and characteristic designs to consumers in Shenzhen and the Guangdong-Hong Kong-Macao Greater Bay Area, including consumer electronics and technology products, smart home products, food and beverages, trendy clothing, hygiene and epidemic prevention products.

SmartHK is the Hong Kong Trade Development Council’s (HKTDC) annual promotion event held in leading cities in Mainland China (including Guangzhou, Jinan, Chengdu, Fuzhou and Hangzhou) since 2011. The conference-oriented forum offers interactive sessions and business matching services for enterprises.

Coming from the skyscraper capital of the world, Hong Kong firms have ample experience in building efficient, sustainable buildings and can build on this to serve the broader region.