Art ID Standard

A Hong Kong pet-themed clothing brand with design as its selling point applied for trademark registration with the assistance of the Hong Kong Trade Development Council's (HKTDC) Transformation Sandbox (T-box) business support programme.

Creativity focused SMEs often find customer outreach difficult, since they focus on making beautiful designs and have few resources to devote to customer relationship management (CRM).

As a leading creative hub in Asia, Hong Kong is a natural design centre. And Mainland China, the factory of the world, is a natural outlet for Hong Kong’s design talents. China’s Anhui province, just inland of the Yangtze Delta, is eager to take on Hong Kong designs. The province is a rapidly growing smart manufacturing centre and Hefei is the site of the country’s first Advanced Technology Application and Promotion Centre.

Offering immersive experiences has become more common recently, but Hong Kong design house WARE has been creating such works for nearly a decade.

Good design addresses everyday problems, enriching people’s lives. Such design meshes with technology to disrupt markets.

Artificial Intelligence-generated art brings to mind futuristic creations featuring galaxies or previously unknown life-forms, but it can be turned to classical art genres, as is the case with engineer and artist Victor Wong.