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IP key to industrial revival

In recent decades, Hong Kong has transformed from a manufacturing powerhouse into a trade and services centre. As the city seeks to diversify and re-industrialise, intellectual-property (IP) is bound to grow in importance.
LicensingHong KongIPStart-upsEntrepreneurship

Promoting brands through IPR protection

The COVID-19 pandemic has driven the world towards online shopping, which has become the primary source of consumption.

Licensed to thrive

Whether the business is fashion, entertainment or food, taking on a high-profile brand is a sure way into consumers’ lives, delegates at this month’s Asian Licensing Conference learned.

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