HKTDC Research Seminar “The E-Commerce Route into Russia” (Webinar)
English (No simultaneous interpretation service provided)
The Covid‑19 outbreak has seen struggling businesses obliged to embrace e‑commerce as the key sales channel into both domestic and overseas markets – including Russia, Europe’s largest consumer market. In a bid to help Hong Kong exporters better understand the huge potential of this emerging destination, this webinar will detail Russia’s fast-evolving e-commerce landscape, while also providing key insights into securing success in this challenging market.
Ms. Jenny Lam
Economist (Global Research), HKTDC Research
Responsible for Europe and Central Asia market development research, Jenny also provides key insights into a broad range of product and service sectors, including clothing, footwear, watches and clocks, spectacles, sporting goods, marketing and publishing.
Mr. Victor Merkulov
Head of Cross-Border Acquisition, Ozon Global
Head of Cross-Border Acquisition for Ozon, Russia’s fastest-growing multi-category e-commerce platform, Victor has hands-on experience of a vibrant digital marketplace with an active buyer base of more than 11 million. He also has unparalleled insight into e-commerce business development, project management and analytics within the Asian markets. As a Sinologist with a distinguished academic background in the fields of information systems, economics, and regional studies, he actively participates in many China-related consultancy projects with a particular focus on techno-industrial developments.
Mr. Louis Chan
Assistant Principal Economist (Global Research), HKTDC Research
Free (By Registration)