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Launching into the metaverse

Hong KongE-businessVR (Virtual Reali...ARXR

The planned virtual world could shake up businesses in Hong Kong’s open economy – find out how to adapt at this webinar.


WHAT: The planned metaverse will bring profound changes to virtual and physical supply chains. This webinar will explore the implications and opportunities for the Hong Kong business community. It will also consider how the COVID-19 pandemic has turbocharged the shift towards the digital economy as service providers turn to technology-driven initiatives to create new customer experiences and generate innovative online sales and marketing channels.

WHEN: 1 April 2022   3pm-4pm

WHO: Organised by the Hong Kong Trade Development Council (HKTDC)

WHY: Speakers include Louis Chan, Principal Economist (Global Research), HKTDC Research, who provides leadership and direction for the HKTDC’s ongoing evaluation of the American and European markets. He will be joined by Tony Lau, Co-founder & Executive Director, Vplus Studio Corporation Limited. A movie and art enthusiast, Mr Lau co-founded Vplus in 2021. The extended reality (XR) virtual production studio comprises an integrated collective of creatives, designers, project managers, producers and programmers, all committed to collaborating on projects for the advertising, multimedia and cinematic industries.

Another speaker from VPlus is Roy Kwok, Co-Founder & Business Director. A passionate entrepreneur who loves to learn and explore, in 2017 Mr Kwok established LoftMasterHK, an interior design house specialising in the provision of unique and dependable micro-flat interior services to both householder and professional property developers. In 2021, he co-founded the Vplus Studio Corporation. As one of the first movers in the virtual production sector in Southeast Asia, he aims work together with the Vplus team to deliver exclusive entertainment content and innovative advertisement visuals on a global basis.

The session will be moderated by Simeon Woo, Economist (Global Research), HKTDC Research.

WHERE: Online seminar, register here


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