China Further Regulates Live-Streaming Business Models
28 April 2022
Business Advisory Section, HKTDC Research
China will further regulate commercial activities that are carried out via live-streaming, according to a joint circular recently issued by the Cyberspace Administration of China, the State Taxation Administration, and the State Administration for Market Regulation. Online live-streaming platforms are asked to assume primary responsibility in regulating online sales via live-streaming, managing related tax matters, and facilitating joint regulatory efforts.
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