SOCIAL MEDIA

The Covid-19 pandemic has materially accelerated a shift towards online lifestyles. ASEAN’s e-commerce market holds great potential for growth, as more industry players enter the space to provide a greater variety of products, and consumers embrace the convenience of online shopping. This article will assess the region’s dynamic e-commerce ecosystem and provide practical tips for businesses looking to secure success in the markets. More

Sam Ng, Market Director of local start-up Vfluencer, believes that, by virtue of its sheer size, the mainland market is an ideal testing ground for the market potential of innovative products. Ng said that he has been glad to witness the proliferation of start-up nurturing programmes on the market in recent years, but added that further improvements are necessary to meet the needs of start-ups. More

According to Bain and Co., a 5% increase in customer retention can increase a company’s profitability by 75%. Businesses can usually get current customers to make repeated purchases more easily, and cheaply, than they can find new customers. It is therefore critical for businesses to look at ways to keep customers happy and to build a strategy for customer retention. More

Awareness serves as a crucial connector in the customer journey. Brand awareness is the extent to which customers are familiar with the qualities of a particular business product or service. It is more than just brand recognition. Awareness implies knowledge and understanding of a brand, that enables customers to identify products or services, images and narratives that are synonymous with the brand. More