SOCIAL MEDIA

The Post-Pandemic World: Digital Adoption and Market Diversification

14 September 2020

As governments around the world try to contain the spread of coronavirus by closing their borders, implementing social distancing, and restricting the movement of people, physical events such as exhibitions and business conferences have been cancelled and global trade activities have declined sharply. More

hktdc research

The Thai Apparel and Accessories’ Market: Entry Strategies and Potential Partners

31 August 2020

While Thailand is a well-known garment producer and exporter, the volume of its apparel imports is also increasing, particularly for womenswear. Products range from expensive designer brands to mid-priced regional brands and low-priced local brands, offering good market opportunities for international suppliers. More

hktdc research

The Malaysian Apparel and Accessories’ Market: Entry Strategies and Potential Partners

03 August 2020

The local fashion industry in Malaysia is becoming increasingly vibrant. It has plenty of creative talents, and many fashion and design organisations. More

hktdc research

MALAYSIA: Ads for Capital Market Products Freed From Need for Prior Approval

11 May 2020

Companies offering capital market products and services are no longer required to seek prior regulatory approval for their advertising and publicity campaigns. More

hktdc research

Hong Kong Companies in the GBA (18): Seizing Retail Opportunities

06 April 2020

Founded in 1841, A.S. Watson Group has grown into the international health and beauty retail giant. Its business spans across health and beauty, electronics, wine, etc. Watsons is the Group’s flagship health and beauty brand, with more than 700 outlets located in the GBA. In an interview for HKTDC, Malina Ngai - Group CEO of A.S. Watson Group and CEO of A.S. Watson (Asia & Europe) - shares the company’s experience of operating in the GBA. More

hktdc research

Kenyan Consumer Market: Riding the Online Retailing Wave (1)

02 April 2020

Having one of the most digitally connected populations in Africa, Kenya is emerging as a promising area of opportunity for online retailing. The country has embraced technology such as mobile money to remove barriers to e-commerce and that has fuelled rapid sector growth. More

inside china

Secure supply blockchain for diamonds

08 January 2020

Diamonds are forever, a girl’s best friend and very popular with both investors and fashionistas the world over, not least in Mainland China. More

hktdc research

Vietnam’s Consumer Electronics Market: Online and Offline Sales Channels

06 January 2020

The Vietnamese consumer electronics market has been underpinned by the country’s healthy economic growth and its tech-savvy young population. Hong Kong suppliers of electronic accessories can partner with reputed local distributors and specialist retailers to capture the export opportunities. Meanwhile, online retail is more common for inexpensive gadgets, new models or products with big discounts. More

hktdc research

The Philippines’ Consumer Electronics Market: Pricing and Marketing Strategies

09 December 2019

The Philippines’ large young population is driving demand for electronic accessories. Hong Kong exporters looking to develop the Philippines market may do well by focusing on a niche market sector and adopting a low to mid-end pricing strategy. While selling via brick-and-mortar stores remains important, using online sales channels is essential when targeting millennial consumers. More

hktdc research

Accessing the ASEAN Consumer Market: Electronic Accessories (Marketing)

21 October 2019

For electronic accessories exporters to enter the key ASEAN markets, formulating an optimal marketing strategy is essential for a successful launch. Hong Kong companies should also pay attention to both offline promotion channels and online tools for brand building in the region. More

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