SOCIAL MEDIA

Accessing the ASEAN Consumer Market: Electronic Accessories (Marketing)

21 October 2019

For electronic accessories exporters to enter the key ASEAN markets, formulating an optimal marketing strategy is essential for a successful launch. Hong Kong companies should also pay attention to both offline promotion channels and online tools for brand building in the region. More

hktdc research

Accessing the ASEAN Consumer Market: Electronic Accessories (Online Sales Channels)

09 September 2019

Online sales channels, including B2C marketplaces and social media, have become a new force in the electronics accessories markets in Indonesia, Malaysia and Thailand. Given the young and tech-savvy consumers in these ASEAN countries, e-commerce offers an ideal sales platform for Hong Kong electronics suppliers. More

venture hong kong

Fun goes global from Hong Kong

29 August 2019

Transforming a little idea into an international platform that entertains millions of global netizens, 9GAG – founded by Hong Kong young people – encourages peers to be bold and walk their own ways. More

hktdc research

Accessing the ASEAN Consumer Market: Toys and Games (Marketing)

22 July 2019

For toys and games exporters to expand into the key ASEAN markets, formulating an optimal marketing strategy is essential for a successful launch. Hong Kong toys companies should also pay attention to the prevalent both offline promotion channels and online marketing tools for brand building in the region. More

hktdc research

Accessing the ASEAN Consumer Market: Toys and Games (Online Sales Channels)

17 June 2019

Online sales channels, including B2C marketplaces and social media, have become a new force in the toys and games industry in Indonesia, Malaysia and Thailand. Given the young and tech-savvy consumers in these ASEAN countries, e-commerce offers an ideal sales platform for Hong Kong toys and games suppliers. More

hktdc research

China’s Catering Market (3): New Online Promotional Strategies

06 December 2018

According to a recent survey of the mainland catering market, conducted by HKTDC Research, favorable online reviews frequently motivate consumers to visit particular restaurants. For many mainland consumers, sharing their dining experiences on social media is almost habitual, while they also tend to seek out restaurants endorsed by friends and acquaintances. The culinary experiences shared by influencers or KOLs also play a substantial role in the dining decisions of many mainlanders. More

hktdc research

China’s Catering Market (1): Consumption Upgrading Trends

22 November 2018

Restaurants with special themes and those offering unique consumer experiences have become one of the major attractions offered by retail districts and shopping malls looking to bring in more consumers. Focus group discussions conducted by HKTDC on the mainland catering market indicate that consumers are becoming increasingly demanding about their food and their appetite for high-end catering continues to grow. More

venture hong kong

Hi-tech Platform Matches Mamas to Helpers

15 November 2018

Hiring domestic helpers is a challenging task for homemakers in Hong Kong. Potential employers review information supplied by agents, then need to line up to interview a prospective helper. More

venture hong kong

Have Chatbot, Will Hire

16 August 2018

By connecting employers with candidates via social media and using chatbots, Talkpush is changing the way firms recruit staff. More

hktdc research

Accessing the ASEAN Consumer Market: Fashion and Accessories (Executive Summary)

13 August 2018

Providing practical guidance for SMEs in the fashion and accessories industry, this report explores the potential of the ASEAN markets, focuses on Thailand, Malaysia, Indonesia and Singapore (a key regional hub). It evaluates the retail and distribution channels, while providing a guide to the market entry and marketing strategies. It also charts the e-commerce development and highlight other issues that overseas companies need to be aware of. More

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