SOCIAL MEDIA

EU Institutions Reach Political Agreement on Measures Which Will Affect Products Sold on Online Platforms

10 May 2022

On 23 April 2022, the European Parliament and Council of Member States arrived at a political agreement on the Digital Services Act. Proposed together with the Digital Markets Act in December 2020, the Digital Services Act sets new standards for online platforms regarding illegal and harmful content. The European Parliament and Council previously reached agreement on the Digital Markets Act on 22 March 2022. More

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Greater Bay Area Start-Ups: Situation Merits Switch to Cross-border E-commerce Exports

09 December 2021

He Chang first launched his trading business in Fuzhou. In 2018, he switched from domestic trade to cross-border e-commerce garment exports. He founded Jiale Information Technology Co. Ltd. in Guangzhou in 2020 with a branch in Chengdu and an office in Shenzhen. He shared how he achieved sustained growth in spite of the pandemic by leveraging Guangzhou’s supply chain support and Hong Kong’s international logistics and transport advantages. More

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ASEAN E-commerce: Unlocking Growth Via Digital Marketing

20 September 2021

As the number of digitally connected consumers grows and social media usage expands in Southeast Asia, social listening provides an alternative for brands as well as marketers to tap into much richer consumer insights in real-time. In view of the today’s digital marketing climate in Southeast Asia, HKTDC Research sat down with Chitpol Mungprom, Founder of Zanroo, to understand how social listening and digital marketing works in the region. More

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ASEAN E-commerce: Developing Successful Strategies

15 June 2021

The Covid-19 pandemic has materially accelerated a shift towards online lifestyles. ASEAN’s e-commerce market holds great potential for growth, as more industry players enter the space to provide a greater variety of products, and consumers embrace the convenience of online shopping. This article will assess the region’s dynamic e-commerce ecosystem and provide practical tips for businesses looking to secure success in the markets. More

Market Opportunities

Taking marketing technology to Bay Area

28 April 2021

Because of the limited size of the Hong Kong market, a number of local start‑ups are setting their sights on overseas markets, with the intention of expanding once their business has grown to a certain level. More

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Start-Up Hong Kong: Taking Marketing Technology to the GBA

26 April 2021

Sam Ng, Market Director of local start-up Vfluencer, believes that, by virtue of its sheer size, the mainland market is an ideal testing ground for the market potential of innovative products. Ng said that he has been glad to witness the proliferation of start-up nurturing programmes on the market in recent years, but added that further improvements are necessary to meet the needs of start-ups. More

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Thai Consumers: Pricing Strategies for New Brands and Purchasing Habits for Digital Products

12 April 2021

A recent HKTDC study has identified product features for which middle-class Thai consumers are willing to pay extra, offering tips on pricing to businesses attempting to enter the Thai market. The study also reveals the highest prices that middle-class Thai consumers would be willing to pay for some common products and services, and analyses their purchasing habits for digital products. More

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Thai Consumers: Marketing Throughout the Customer Journey (4)

07 April 2021

According to Bain and Co., a 5% increase in customer retention can increase a company’s profitability by 75%. Businesses can usually get current customers to make repeated purchases more easily, and cheaply, than they can find new customers. It is therefore critical for businesses to look at ways to keep customers happy and to build a strategy for customer retention. More

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Thai Consumers: Marketing Throughout the Customer Journey (3)

29 March 2021

In order to convert a prospect to a customer, it is essential for businesses to understand what the determinant factors are for the consumer’s first purchase. According to Hubspot, 71% of people are likely to purchase based on social media user reviews. A recent HKTDC consumer survey made a similar observation. More

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Thai Consumers: Marketing Throughout the Customer Journey (2)

22 March 2021

Awareness serves as a crucial connector in the customer journey. Brand awareness is the extent to which customers are familiar with the qualities of a particular business product or service. It is more than just brand recognition. Awareness implies knowledge and understanding of a brand, that enables customers to identify products or services, images and narratives that are synonymous with the brand. More

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