SOCIAL MEDIA

For toys and games exporters to expand into the key ASEAN markets, formulating an optimal marketing strategy is essential for a successful launch. Hong Kong toys companies should also pay attention to the prevalent both offline promotion channels and online marketing tools for brand building in the region. More

According to a recent survey of the mainland catering market, conducted by HKTDC Research, favorable online reviews frequently motivate consumers to visit particular restaurants. For many mainland consumers, sharing their dining experiences on social media is almost habitual, while they also tend to seek out restaurants endorsed by friends and acquaintances. The culinary experiences shared by influencers or KOLs also play a substantial role in the dining decisions of many mainlanders. More

Providing practical guidance for SMEs in the fashion and accessories industry, this report explores the potential of the ASEAN markets, focuses on Thailand, Malaysia, Indonesia and Singapore (a key regional hub). It evaluates the retail and distribution channels, while providing a guide to the market entry and marketing strategies. It also charts the e-commerce development and highlight other issues that overseas companies need to be aware of. More