SOCIAL MEDIA

Indonesia: Finding Success in the Baby and Maternity Products Market

22 January 2020

With better education and health awareness, Indonesian parents are spending more on their new-borns. To enter the Indonesian market, Hong Kong suppliers are advised to provide differentiated products with clear brand positioning. They should also be aware of the Indonesian national standards for baby products, while using social media to raise brand awareness among the target consumers. More

inside china

Secure supply blockchain for diamonds

08 January 2020

Diamonds are forever, a girl’s best friend and very popular with both investors and fashionistas the world over, not least in Mainland China. More

hktdc research

Vietnam’s Consumer Electronics Market: Online and Offline Sales Channels

06 January 2020

The Vietnamese consumer electronics market has been underpinned by the country’s healthy economic growth and its tech-savvy young population. Hong Kong suppliers of electronic accessories can partner with reputed local distributors and specialist retailers to capture the export opportunities. Meanwhile, online retail is more common for inexpensive gadgets, new models or products with big discounts. More

hktdc research

The Philippines’ Consumer Electronics Market: Pricing and Marketing Strategies

09 December 2019

The Philippines’ large young population is driving demand for electronic accessories. Hong Kong exporters looking to develop the Philippines market may do well by focusing on a niche market sector and adopting a low to mid-end pricing strategy. While selling via brick-and-mortar stores remains important, using online sales channels is essential when targeting millennial consumers. More

hktdc research

Accessing the ASEAN Consumer Market: Electronic Accessories (Marketing)

21 October 2019

For electronic accessories exporters to enter the key ASEAN markets, formulating an optimal marketing strategy is essential for a successful launch. Hong Kong companies should also pay attention to both offline promotion channels and online tools for brand building in the region. More

hktdc research

Accessing the ASEAN Consumer Market: Electronic Accessories (Online Sales Channels)

09 September 2019

Online sales channels, including B2C marketplaces and social media, have become a new force in the electronics accessories markets in Indonesia, Malaysia and Thailand. Given the young and tech-savvy consumers in these ASEAN countries, e-commerce offers an ideal sales platform for Hong Kong electronics suppliers. More

venture hong kong

Fun goes global from Hong Kong

29 August 2019

Transforming a little idea into an international platform that entertains millions of global netizens, 9GAG – founded by Hong Kong young people – encourages peers to be bold and walk their own ways. More

hktdc research

Accessing the ASEAN Consumer Market: Toys and Games (Marketing)

22 July 2019

For toys and games exporters to expand into the key ASEAN markets, formulating an optimal marketing strategy is essential for a successful launch. Hong Kong toys companies should also pay attention to the prevalent both offline promotion channels and online marketing tools for brand building in the region. More

hktdc research

Accessing the ASEAN Consumer Market: Toys and Games (Online Sales Channels)

17 June 2019

Online sales channels, including B2C marketplaces and social media, have become a new force in the toys and games industry in Indonesia, Malaysia and Thailand. Given the young and tech-savvy consumers in these ASEAN countries, e-commerce offers an ideal sales platform for Hong Kong toys and games suppliers. More

hktdc research

China’s Catering Market (3): New Online Promotional Strategies

06 December 2018

According to a recent survey of the mainland catering market, conducted by HKTDC Research, favorable online reviews frequently motivate consumers to visit particular restaurants. For many mainland consumers, sharing their dining experiences on social media is almost habitual, while they also tend to seek out restaurants endorsed by friends and acquaintances. The culinary experiences shared by influencers or KOLs also play a substantial role in the dining decisions of many mainlanders. More

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