As the health condition of most elders is generally good, senior consumption in China is gradually expanding from rehabilitation products to encompass all kinds of goods designed with a senior element. Beijing-based Huazheng introduced Taiwan’s popular brand Best Loving to the mainland market in 2018. The Chairman of the board of directors shared his views on the mainland senior market, as well as his experience in marketing the brand.
Dr C P Chan of Senior Care Innovation sees great potentials for senior products on the Chinese mainland. However, he reckons that some of the so-called senior products are basically designed without addressing the elders’ needs in mind. Apart from developing and designing more senior-specific products for his own brand, Dr Chan also hopes to introduce some foreign brands to the market, recognising that high quality products are able to attract repeat customers. More
Beijing Hemeide Co Ltd is committed to providing daily living as well as family medical and healthcare products to middle agers and the elderly. Li Tianxi, Hemeide’s general manager, reckons that senior products represent a sunrise industry in China. Amid intensifying market competition, consumers’ purchase power has also risen tremendously in recent years. More